2016 Mobile And App Marketing Trends
By Thomas Husson. In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile...
View ArticleHere's How Neuroscience Can Help Improve Mobile Marketing
Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to...
View ArticleKahuna trims more staff, aims its mobile marketing tech at enterprise customers
He said the company's strategy is to be the “ExactTarget of the mobile era,” citing the Salesforce-owned company that previously dominated the industry for email marketing. He said Kahuna supports...
View ArticleHow to be More Effective with Mobile Marketing
Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop computer. Businesses have understood this and have...
View ArticleUS mobile marketing budgets grow
"Leaders in retail marketing have been increasingly investing more in digital media through mobile channels, and attribution capabilities are helping them to better understand the real net positive...
View ArticleRetailers' mobile marketing budgets jump as silos tumble
Hoping to better take advantage of mobile's influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to...
View ArticleVIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony
Casino Marketing Earlier this month, our sister site mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony. In the presentation, attendees...
View ArticleMobile Marketing Strategy? What Mobile Marketing Strategy?
According to a new report from Forrester, mobile marketing strategies are still surprisingly difficult to come by. “Although marketers know mobile is a strategic imperative, the vast majority still...
View ArticleSailthru Acquires Mobile Marketing Automation Platform Carnival.io; Extends …
NEW YORK–(BUSINESS WIRE)–Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation...
View ArticleRetail Marketers Plan to Invest More in Mobile Marketing
RetailMeNot, Inc., a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All...
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