Mobile users are all the same. Some businesses are convinced that mobile marketing is only effective with Millennials or Generation Y. But according to media company Digiday, more than half of those using mobile technology are aged 35 and older.
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Mobile users are all the same. Some businesses are convinced that mobile marketing is only effective with Millennials or Generation Y. But according to media company Digiday, more than half of those using mobile technology are aged 35 and older.