Mobile marketing firm secures investment from government-backed fund
Mobile marketing company Somo has been named as the latest company to benefit from MMC Ventures' new London Fund. Launched this week, the fund is supported by a grant from the European Regional Development Fund, which is managed in London …
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Brands should be using local relevancy in mobile ads
This insight into the mobile path to purchase will aid brands in understanding the potential returns of mobile marketing and the benefits of mobile optimisation. “As UK marketers outspend their global peers trying to reach mobile consumers, it is …
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Spring 2013 Mobile Payments Conference Kicks Off Today
The two-day conference is celebrated as a valuable opportunity for some 150 senior executives to gather and discuss the latest developments in the mobile marketing, mobile wallet and mobile payments ecosystem. This morning's festivities get underway …
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