Constant Contact Brings Email Marketing to Life with New Platform
Much like Twitter's updated content cards for mobile marketing, Constant Contact's new email tools strive to put innovative options in the hands of email creators. Designed specifically for small or mid-sized businesses with tight marketing deadlines …
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Study: Stand-alone QR codes in magazines fall to 70% share
The mobile marketing firm examined over 170,000 pages of the top 100 magazines and found that QR codes alone had dropped from an 80 percent share to just under 70 percent as image-based activations gain in popularity. “We expect this year-over-year …
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When It Comes To Marketing, You Are Not Your Customer
While many companies are hyper-focused on mobile marketing channels, they could be inadvertently letting their own biases as early adopters keep them from reaching the approximately 49% of consumers who don't yet own a smartphone. When it comes to …
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