Location-Based Advertising and Marketing – 2nd Edition
It has been established that geo-targeting improves the performance of mobile marketing and greater shares of ad budgets are devoted to LBA. High-precision real-time geo-targeting is still sparsely used, and rightly so as most campaigns do not require …
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Driving Top Engagement & ROI for Australian Marketers
So it's clear there's plenty of room for mobile marketing to grow here. Before marketers deploy full-scale mobile campaigns, however, they would benefit from having in place a process to test and measure their messaging for maximum effectiveness.
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Mobile Marketing on Facebook
Still, unless you've tapped into mobile marketing, you're missing out on the most active pool of Facebook fans. A study by the Web.com Group shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in …
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