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Social Media Marketing Strategies for Engaging Customers

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Social Media Marketing Strategies for Engaging Customers

Social media is arguably one of the most transformational aspects of our personal and professional lives. It has become people's microphone, personal advisor, and source of entertainment. So it's only right that businesses adopt smart approaches to …
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Advertising dependency for free social media sites makes for risky business model

That's why we have Instagram, Tumblr, Pinterest and many other social media venues whose purposes intersect, and most of whom we don't even hear about. Their business model? Advertising. Which one is going to grow enough to profit from advertising?
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Businesses Increase Revenue with Social Media

Researchers at Aalto University, the University at Buffalo, and Texas A&M University have proven a link between customers' use of social media and higher revenue. − Now there is proof that customers who engage with a business through social media …
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