Yahoo may see major gains through mobile marketing – Mobile Commerce Press
To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer's efforts have been slow-going, but a new …
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5 Must-Have Mobile Marketing Tools for Businesses
It seems like every week I read a new set of statistics about the importance of mobile in a company's marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet …
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Velti Brings Mobile Messaging To [x+1]'s DMP
Velti's mobile marketing technology, called the mGage platform, will allow [x+1] clients to reach their audiences through mobile messaging. The partnership will also encourage advertisers to include mobile messaging as part of multi-channel campaigns …
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