POV: Will Facebook Home change the game for mobile marketing?
In India, mobile marketing and deciphering what works best has been a perennial pain point for marketers. Despite strict anti-spam rules in the country, when it comes to mobile marketing, SMSes still rule, probably because SMS as a medium still has the …
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Velti Announces Powerhouse Partnership with Bauer Media Group UK
Velti Announces Powerhouse Partnership with Bauer Media Group UK 300×240 Velti Announces Powerhouse Partnership with Bauer Velti informed Mobile Marketing Watch on Thursday that it has secured a new partnership with Bauer Media Group UK.
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Mobile Apps Are the New Network TV, Without the Ad Dollars
Michael Becker, managing director of the Mobile Marketing Association, says there are several reasons, but the main ones are a lack of a unified buying infrastructure for mobile apps and a comparatively fragmented market. “Reaching this audience isn't …
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