Mobile Marketing: Connecting With Your Audience on the Move
At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix. In addition to mobile marketing …
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comScore Launches Media Metrix Multi-Platform in the US
Dubbed “the next generation of digital audience measurement and media planning,” comScore says this first-of-its-kind product offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment.
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Fiksu Finds iOS App Downloads Tank After Holidays
Fiksu Finds iOS App Downloads Tank After Holidays 300×191 Fiksu Finds iOS App Downloads Tank After On Wednesday, new data released by Fiksu showed declining mobile app download volumes and user acquisition costs as the 2012 holiday season …
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