What Is Social Media Marketing?
If your business already has a solid social media strategy, you'll know that social media done right is a two-way street. You give followers information, and in response, you get to learn about them. You can gather information about users' likes, their …
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Something Corporate: Keep business off social media
We suppose Twitter is, like, a real thing now because even companies are acknowledging it as a beneficial tool. “The Securities and Exchange Commission gave explicit permission for companies to use social media to announce key information, so long as …
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Proven ROI models make a business case for social media
The rise of clear models and tools for measuring return on investment for social media will help to mature the channel and grow its value to brands in South Africa. New tools that allow marketers to more accurately link social media activity to its …
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