May issue highlights: Closing the mobile marketing gap
May issue highlights: Closing the mobile marketing gap. by Staff Reporters on May 2, 2013. ASIA-PACIFIC – A look inside the May 2013 issue, including in-depth interviews with Mondelez International's Bonin Bough and Kimberly-Clark's Michelle Froah …
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The Future of Mobile Marketing: Smartphones and Augmented Reality
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology …
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Orange names Michel Jumeau as consumer marketing director
Jumeau joined France Telecom in 1998 and was most recently director of consumer mobile marketing at Orange France. He was involved in orchestrating the launch of the operator's online, no-contract mobile brand Sosh. Jumeau directed content and …
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