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May issue highlights : Closing the mobile marketing gap

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May issue highlights : Closing the mobile marketing gap

ASIA-PACIFIC – A look inside the May 2013 issue, including in-depth interviews with Mondelez International's Bonin Bough and Kimberly-Clark's Michelle Froah, plus examinations of the future of design, evolving consumer values in Japan, and more.
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AT&T: Small Businesses Rely Heavily on Mobile Presence

In addition, more investment in mobile marketing solutions is a factor among small businesses polled, with 71 percent “somewhat” or “very likely” to increase budgets for marketing via mobile devices. And nearly one-third use “mobile-friendly” websites …
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Finding answers for mobile search

Starbucks offers mobile device users location-finding service · Starbucks helps patrons find a store via cell phone · Starbucks helps patrons find a store via cell phone · Restaurants find the simple text a powerful tool · Mobile-marketing tech spurs …
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