How to Use Social Media and Email Marketing for Business
You're also a social media for business professor at BCIT! What is the one key learning you hope all students walk away with when it comes to marketing a business with social media? I start every...
View ArticleMobile Marketing Has Been Very, Very Good to Snipp Interactive
Mobile Marketing Has Been Very, Very Good to Snipp Interactive Snipp Interactive, a global provider of mobile marketing solutions, had a pretty remarkable 2014, according to full year fiscal earnings...
View ArticleOracle Recognizes 2015 Marketing All-Stars
… Awards featured 20 categories that reflect the evolving marketing landscape, including: Brand Experience of the Year, Customer Centricity, CMO's Marketing Team of the Year, Best Audience Creation,...
View ArticleWhere Mobile Analytics Ends – And Mobile Marketing Begins
I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and amusement from David Sedaris' essay in the New Yorker pushed me over the edge....
View ArticleWho's Going Big in Mobile Healthcare and Marketing? Check Out Our Complete …
Who's Going Big in Mobile Healthcare and Marketing Check Out Our Complete Recap of mobileStorm CEO Last month at SXSW 2015 in Austin, Texas, mobileStorm CEO Jared Reitzin caught up with dozens of...
View ArticleHaving a Mobile Retail Content Marketing Strategy Is about More than Just …
Mobile retail marketing isn't just about Internet sales—a savvy retail content marketing strategy also drives traffic to brick-and-mortar stores. Once customers get inside, the right mobile marketing...
View ArticleBusiness Sense: Mobile marketing — adapt or be left behind
As more people rely on their mobile device to research, shop, and interact, the need for effective mobile marketing increases exponentially. While this shift has been predicted by industry experts for...
View Article'Pop' Goes the Engagement Marketing with New Consumer Data Product
'Pop' Goes the Engagement Marketing with New Consumer Data Product A rep for Offerpop confirmed to MMW this morning that the company has just added a new “consumer data product” to its engagement...
View ArticleThe mobile future: Marketing everything, everywhere
The last ten years has seen a raft of innovation in mobile marketing, driven by the growing use of mobile devices for online communication and consumption. As desktop PCs were replaced by laptops, the...
View ArticleAdWeek Europe highlights: Mobile marketing top social media buzz
With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price...
View ArticleOracle Recognizes 2015 Marketing All-Stars
… Awards featured 20 categories that reflect the evolving marketing landscape, including: Brand Experience of the Year, Customer Centricity, CMO's Marketing Team of the Year, Best Audience Creation,...
View ArticleWhere Mobile Analytics Ends – And Mobile Marketing Begins
I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and amusement from David Sedaris' essay in the New Yorker pushed me over the edge....
View ArticleWho's Going Big in Mobile Healthcare and Marketing? Check Out Our Complete …
Who's Going Big in Mobile Healthcare and Marketing Check Out Our Complete Recap of mobileStorm CEO Last month at SXSW 2015 in Austin, Texas, mobileStorm CEO Jared Reitzin caught up with dozens of...
View ArticleHaving a Mobile Retail Content Marketing Strategy Is about More than Just …
Mobile retail marketing isn't just about Internet sales—a savvy retail content marketing strategy also drives traffic to brick-and-mortar stores. Once customers get inside, the right mobile marketing...
View ArticleVivoom Introduces First Participatory Mobile Marketing Platform
BOSTON, Apr 06, 2015 (BUSINESS WIRE) — Vivoom (www.govivoom.com) today introduces the Vivoom Participatory Mobile Marketing Platform, a mobile marketing breakthrough that lets brands and agencies...
View ArticleMobile + Marketing Automation Demystified
Let's take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. Generally, marketing automation...
View ArticleiBeacons Can Enable Precise Mobile Marketing: MEC's Pasqua
AUSTIN — If you think you haven't seen much evidence of location beacons' use in a marketing context, following initial hype, you soon will. That's according to one agency mobile marketing leader....
View ArticleEaster Marketing Spend on the Upswing This Year
Easter Marketing Spend May Have Hit All Time Highs This Year Although we don't yet have the final numbers for Easter marketing spend this year, we do know the numbers were big — very big. As the...
View ArticleSplice Machine, RedPoint Deliver 'Big Data' Digital Marketing Platform
Splice Machine, RedPoint Deliver 'Big Data' Digital Marketing Platform Splice Machine, provider of The Hadoop RDBMS, has formed a “strategic partnership” with RedPoint Global, a data management and...
View ArticleGlobal Eagle Entertainment Partners With Mobile Marketing Company, Waterfall …
LOS ANGELES, April 8, 2015 (GLOBE NEWSWIRE) — Global Eagle Entertainment Inc. ("GEE") (Nasdaq:ENT), announced today that it has signed a partnership agreement with Waterfall, the leading cloud mobile...
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