Time is ripe for increasing budget for mobile marketing, say experts at IAMAI …
Speaking at the 3rd Mobile Marketing Summit, hosted by Internet And Mobile Association of India (IAMAI) and Affle, Nadeesh Ramachandran, VP, Sales & Strategy, VServ, said, “In the last 5 years,...
View ArticleThe biggest mobile marketing wins and losses of 2015
“The biggest win for mobile marketing in 2015 is that it far exceeded its own lofty expectations,” said Jeremy Sigel, director of mobile for North America at Essence Digital. “Four years ago, in 2011,...
View ArticleThe Growing Importance of Mobile Marketing
Mobile devices, such as cell phones and tablets, quickly have become an ever-present part of daily life for just about all of us. We have grown so accustomed to the convenience of being able to use...
View ArticleB2B mobile marketing continues climb in the workplace: Study
Mobile use is expected to keep growing with a forecast that by 2017, B2B marketers will spend more than an hour more each day on mobile than on a desktop or laptop. In its Q3 results LinkedIn reported...
View ArticleMobile Marketing: Look Back and Ahead
NELSON: The biggest mobile marketing win in 2015 is the category itself. The mobile messaging space is becoming THE space. The technology, functionality and quality is continuing to evolve. There are...
View ArticleTop Mobile Marketing Hits and Misses of 2015
2015 saw the mobile marketing space continually evolve at an aggressive pace to amass a splendid list of hits. These range from brands leveraging beacons to pull off innovative campaigns to mobile ad...
View Article3 Tips for Building a Successful Mobile Marketing Strategy
With consumers using different devices and engaging through various media, a multichannel approach to marketing has become imperative today. As smartphones continue to become the primary means of...
View ArticleIntent in mobile marketing more important than demographics, says Google
When it comes to mobile marketing, the biggest players have made serious efforts to try to grasp at the top spot and keep it and Google has now released a blog post that reveals some of its latest...
View ArticleWhat's the Future of Marketing for Cars, Homes, Pockets, and Wrists? IAB …
Now people are being marketing to via cars, homes, pockets (smartphones), and even through the watches on their wrists. To address this issue, the Interactive Advertising Bureau (IAB) will team up with...
View ArticleMobile Marketing Leader Swrve Completes Most Successful Quarter to Date
San Francisco and London – August 4, 2015 – Swrve, the mobile marketing technology company that pioneered the fast-growing mobile engagement marketing space, just completed its best-ever quarter and...
View ArticleMobile Marketing Summit To Focus On Digital Commerce
The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what...
View ArticleHow iOS 9 Ad-Blocking Support Will Change The Mobile Marketing Landscape
Ad blockers are no doubt here for the long haul, so marketers need to adapt and figure out how to coexist with this type of technology. Truthfully, a lot of marketers have already started thinking...
View ArticleMobile Marketing Watch Getting a New Start in the New Year
Mobile Marketing Watch Getting a New Start in the New Year As the final week of 2015 gets underway, we at Mobile Marketing Watch (MMW) want to wish YOU and ALL of our readers a happy, healthy, and...
View ArticleCurate Mobile CEO to Speak on Mobile Marketing for Dating Apps at the iDate …
Marc Porcelli, CEO and founder at Curate Mobile, will discuss mobile marketing methods for dating apps, focusing on user acquisition and best practices for profitable and scalable mobile user...
View ArticleA Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for insights into what to expect next. Readers were also interested in...
View ArticleHere are the 8 mobile marketing trends of 2016
Smarter data, sharper results today, we are living in an 'On-demand economy' and companies such as Airbnb and others have made the concept of shared economy a reality. Similarly, in the mobile...
View ArticleThe Top 5 Mobile Predictions for 2016. Is the END of Marketing Near?
The Top 5 Mobile Predictions for 2016 Is the END of Marketing Near Mark your calendars for January 13th. It's a webinar you won't want to miss. Presented by Swrve and the MMA, the webinar and its...
View ArticleThe Mobile Marketing Report
Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account...
View ArticleThe Most Compelling Marketing Trends that will Help Marketers Optimize their …
Marketers Will Seek to Crack the Black Box of Digital Measurement: According to a recent Forrester Research report, only 43% of digital business professionals use mobile analytics. Why? Measuring...
View ArticleConsumers open half of Q3 marketing emails only on mobile
Smartphones accounted for more than half, 56.6%, of Q3 mobile email marketing revenue, and tablets 43.2%. Numbers don't equal 100% because some mobile transactions could not be identified as either...
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