The CEO of the mobile app marketing cloud company Mobile Bridge, Eyal Oster, says sending push messages down to app users is not enough to keep them engaged and moving toward making purchases. Oster believes marketers need a way to quickly …
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The CEO of the mobile app marketing cloud company Mobile Bridge, Eyal Oster, says sending push messages down to app users is not enough to keep them engaged and moving toward making purchases. Oster believes marketers need a way to quickly …