Why everyone is thinking about mobile marketing all wrong
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr. July 7, 2014 9:00 AM Jeff Fagel, G/O Digital. 0....
View ArticleLackluster In-House Expertise Impedes Mobile Marketing Success
The worldwide poll shows that about 40 percent of marketing professionals believe that “a lack of in-house expertise was the leading challenge to achieving success with mobile marketing.” Companies...
View ArticleTwitter acquires mobile marketing startup TapCommerce
Twitter Mobile marketing Twitter has been working to establish a prominent marketing presence for some time. Social media marketing is often quite lucrative, but often only for advertisers and their...
View ArticleResearch and Markets: US Food & Beverage Social Media Mobile Marketing …
With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing...
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V3 Integrated Marketing Earns National Business-to-Business Social Media Award
V3 Integrated Marketing Earns National Business-to-Business Social Media Award V3 Integrated Marketing's LinkedIn work has been recognized in BtoB's Annual Social Media Marketing Awards. The strategic...
View ArticleCherrypicks: Six trends in mobile marketing
“If you look at mobile marketing with the traditional digital marketing approach, then that in itself is the biggest pitfall – you fail to take a broader view and say that it's actually only one...
View ArticleUpsight launches Upsight GeoTrigger for real-world marketing campaigns
Mobile analytics and marketing company Upsight (formerly Kontagent-PlayHaven) has announced the beta launch of its Upsight GeoTrigger solution for mobile marketers. Upsight GeoTrigger works to help...
View ArticleTelefonica, Brainstorm sign global mobile marketing deal
Telefonica has signed a three-year contract with Brainstorm Mobile Solutions Limited for the global roll-out of a mobile marketing platform that aims to deliver personalised location-based marketing...
View ArticleZibaba: Automated Social & Mobile Marketing
http://jleary3rd.com/autorecruitingplatform Zibaba is an automated marketing and advertising platform that suggests marketing activities, offers engaging con…
View ArticleGet your mobile marketing samba on
The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of...
View ArticleWhy everyone is thinking about mobile marketing all wrong
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr. July 7, 2014 9:00 AM Jeff Fagel, G/O Digital. 0....
View ArticleWelcome to the Circus! Marketing Has a Lot of Tents
Welcome to the Circus Marketing Has a Lot of Tents 300×225 Welcome to the Circus! Marketing has come a long way since the days of P.T. Barnum and his traveling circus. But in many ways, his circus is a...
View ArticleMarketing Summit Set for August 8th in Tampa
Marketing Summit Set for August 8th in Tampa 300×88 Marketing Summit Set for August 8th in One of the biggest marketing conferences in the southern states is coming to Tampa, Florida on August 8, as...
View ArticlePublishing Giant Taps New Mobile Marketing, Advertising Expertise
Publishing Giant Taps New Mobile Marketing Advertising Expertise 300×163 Publishing Giant Taps New Mobile Marketing, On Wednesday, MMW was briefed at length by representatives for a new powerhouse...
View ArticleIs your mobile marketing too precise? How over-targeting can under-deliver
Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across all channels. In a recent study, we found that consumers who see ads in...
View ArticleMobile Marketing Landing Pages- NoLimitBuzz
http://nolimitbuzz.net/mobile-portfolio Do you seriously want to engage and reach your clients faster, more efficiently and on the go? Mobile marketing is TH…
View ArticleMobile Marketing Tech Company Fiksu Hires First-Ever CFO
Mobile marketing tech company Fiksu is gaining ground. On Friday, Fiksu announced it has hired its first-ever chief financial officer, Ken Goldman. Goldman is the former CFO of Black Duck Software, and...
View ArticleMMW Op-Ed: Adapting Your Email Marketing Campaign to Mobile
Adapting your email marketing campaign to mobile 300×168 MMW Op Ed: Adapting Your Email Marketing The following is a guest contributed post from Cristian Arno, the founder and managing director of...
View ArticleMarketing automation platform Mobile Bridge exits stealth, eyes US market …
The CEO of the mobile app marketing cloud company Mobile Bridge, Eyal Oster, says sending push messages down to app users is not enough to keep them engaged and moving toward making purchases. Oster...
View ArticleSwedish merchants get marketing help from Mimitro's mobile coupon product
Sweden-based mobile marketing firm Mimitro today officially launched its mobile online coupon and marketing messaging product, according to a press release. Mimitro and its partner service providers...
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