It is all in the tactics, effective mobile marketing in Africa
The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics. The real challenge facing marketers...
View ArticleMobile marketing and what it takes to be a power enterprise player (webinar)
Join us for this live webinar on Thursday, May 28 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. When Scott Carlis talks about the importance of mobile marketing, he gets quite passionate....
View ArticleOracle Marketing Cloud Adds New Omni-Channel Mobile Capabilities
One of the biggest challenges marketers face these days is keeping track of customer behavior across multiple channels and devices. Oracle is hoping to help with that by adding new mobile capabilities...
View ArticleWebinar: Mobile is Eating the World (How Marketing Can Cope)
In addition to raising important questions and points of debate, the webinar will also “explore specific case studies of brands and marketers leading the way towards a new kind of truly enmeshed...
View ArticleTreat mobile marketing like online dating — but avoid these 5 costly mistakes
With these obstacles (especially the limited, in-demand attention of most users), it can be difficult to figure out if your efforts aren't enticing enough, or you're overbearing and driving audiences...
View ArticleHarperCollins Partners with Shazam on Interactive Mobile Marketing
HarperCollins Shazam digital ebook mobile marketing discovery readers HarperCollins and Shazam team up to offer mobile users access to interactive multimedia content, including “author interviews,...
View ArticleNHS scoops top mobile marketing gong at The Drum's MOMAs
The best and brightest of the mobile marketing industry gathered to celebrate and let its hair down at the annual Marketing on Mobile Awards. The awards, sponsored by Adobe, Celtra, Mapp Media,...
View ArticleMobile marketing co Ubimo raises $7.5m
Israeli company Ubimo which has developed a self-service platform for mobile marketing offering real world context targeting , has raised $7.5 million in Series B funding. The proceeds will be used to...
View ArticleEmail marketing IS mobile marketing
maxthumb The latest .rising leaders post comes from Max Pepe, Head of Clickwork7, a global performance marketing company which specialise in lead generation, customer acquisition and mobile app...
View ArticleTelkomsel inks mobile marketing deal with TTC Mobile
Indonesian operator Telkomsel has signed a partnership agreement with mobile marketing company TTC Mobile. Under the terms of the deal, Telkomsel and sister company Kinarya Selaras Solusi will team up...
View ArticleReport: True Impact of Social Media Marketing for Business
#SMBMSP59: What You Need to Know about Location-Based Social Media for Business · 2015 Enterprise B2B Content Marketing Report: More Isn't Better · Social Media Advertising for Content Marketers:...
View ArticleGround Floor: Event Trikes bring different approach to mobile marketing
Kyle Hane of Bubble Bike Marketing (middle) makes a sales pitch to Collins Community Credit Union staff as Christopher Deyo rides a trike with advertising on it around the parking lot at Collins...
View ArticleMobile Marketing Misconceptions That Hurt Your Results
The mobile marketing industry has changed dramatically over the last couple of years. Today, there are more than 2 million apps available in the App Store and on Google Play and these apps are used by...
View ArticleTips To Avoid Spammy Mobile Marketing
No one likes receiving spam, regardless of whether it is sent to their email inbox, their text messages, or through their mobile apps. Marketers that use techniques that are considered spammy run the...
View ArticleMarketing strategies are leaning towards mobile-only spending
According to a survey released by EMarketer, in 2015, although desktop marketing dollars will still account for a significant portion of the budget, the real growth is in the dollars spent on mobile...
View Article4 Critical Things Every Business Must Know About Mobile Marketing
It's important to know how many of your customers interact with your business via their mobile devices so you can prioritize your mobile marketing strategy within your overall marketing mix. One of...
View ArticleKahuna Bets Big on CMO to Accelerate Its Leadership in Mobile Marketing …
PALO ALTO, CA, Jun 03, 2015 (Marketwired via COMTEX) — Kahuna, the leader in marketing automation for mobile, today announces a major addition to its executive team with marketing innovator Julie...
View ArticleSmith Micro Discusses Technology Breakthroughs Driving Mobile Marketing …
"Mobile marketing is exploding but the power of smartphones is still surprisingly underutilized in real-world deployments, particularly in retailer and brand loyalty apps," said Carla Fitzgerald, CMO,...
View ArticleJonas Fitness and Textmunication Mobile Marketing Are Partnering Through …
WEBSTER, Texas, June 4, 2015 (GLOBE NEWSWIRE) — Jonas Fitness, a leader in gym and facility management software and Textmunication (OTCBB:TXHD), a leader in mobile marketing communications have...
View ArticleThe Next Stop for Everywhere Marketing: Mobile Apps
To explore these challenges Forrester senior analyst James McCormick introduced the concept of "continuous optimization" in a recent American Marketing Association (AMA) webinar entitled, "How to...
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