Lessons Learned From Starbucks on Experimenting With Mobile Marketing at …
Up to 60 percent of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations. This type of...
View ArticleHow Australia is using mobile marketing to…
With so many digital tools available today, marketers have no excuse for not connecting with their audiences, writes Rohit Dadwal. Here he shares four examples of great mobile marketing from Australia,...
View ArticleMobile Marketing Strategies to Take Center Stage at PLACE 2015
Mobile Marketing Strategies to Take Center Stage at PLACE 2015 Smith Micro Software, a provider of wireless and mobility solutions, said Thursday in a statement provided to MMW that their CMO Carla...
View ArticleThe Future of Mobile Marketing: Expert Predictions
But what if you were told that the 'mobile' medium will phase out? Author and mobile expert Tomi Ahonen talks about that and the future of mobile marketing. Considering we will have around one trillion...
View Article3 Must-Know Things About Mobile Marketing
This lack of homogeneity may seem daunting but mobile marketing is still about delivering the right message to the right people at the right time. Assume your visitors' first path is via mobile and...
View ArticleMarketing for Growth (including an introduction to social …
Marketing for Growth (including an introduction to social media for business). Marketing is often viewed as a cost, not as an investment! Once you accept that it is indeed an investment it's about...
View ArticleWhy App Store video previews can be bad for mobile marketing
When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app...
View ArticleSuccess with mobile apps in B2B marketing
Almost every B2C marketing strategy of large companies comprises of mobile marketing component and apps are integral to the customer engagement process as well as the buying process. Throughout the...
View ArticleWhen Will Mobile Marketing Break Out?
mobilemarketing.jpg It's pretty easy to see how pervasive the use of mobile devices has become with consumers. People are tethered to their smartphones just about everywhere – at work, at home, at...
View Article13 Mobile Marketing Stats You Need To Know
As screen real estate gets smaller and smaller, what this requires marketers to do is think more strategically about organic and paid search (not to mention that Google recently put in place new rules...
View ArticleMobile In Mind: Thoughts On The Present And Future Of Mobile Marketing
Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies. From mobile advertising and mobile wallets...
View ArticleNew CMO Tapped to Accelerate Leadership for Mobile Marketing Automation Firm
New CMO Tapped to Accelerate Leadership for Mobile Marketing Automation Firm Kahuna, a leading provider of marketing automation for mobile, has just announced a new addition to its executive team with...
View ArticleStats That Make Social Media Marketing Vital to Your …
So if you need more reason to begin using social media for business, whether it is in the form of Facebook marketing, Twitter marketing, or Google Plus marketing, take a look at the following...
View ArticleO2-owned mobile marketing arm Weve promotes Nigel Clarkson to MD
Mobile marketing proposition Weve has promoted Nigel Clarkson to the role of managing director, following its takeover by O2. Clarkson, who was previously commercial director, will take up his new role...
View ArticleThe Holy Grail of Content Marketing – and When to Recommend It
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger...
View ArticleMobile marketing platform Verve Mobile acquires beacon and mobile wallet …
NEW YORK, NY – June 9, 2015 — Verve Mobile, the leading location-based mobile marketing platform, today announced the acquisition of Fosbury, an innovator in the beacon and mobile wallet space. For...
View ArticleHow Mobile Marketing is Like Online Dating
“Like online dating, mobile marketing requires respecting and understanding your user while putting on your best face for them — courting them to become brand evangelists and not just one-time users....
View Article7 Habits of highly effective mobile marketing campaigns
And your success against those metrics will also depend on how effective your mobile marketing campaigns are. I'm talking about the in-app messages, surveys, push notifications, video content, and even...
View Article10 Social Media Marketing Result-Improving Strategies You …
Once you have developed a social media strategy, especially with the help of an expert, your chances of reaping the benefits of social media for business are higher. So to help you increase these odds...
View ArticleWhy Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy [Video]
With the age of mobile marketing upon us, there is not only a whole new slew of possible campaigns for marketers to dig their fingers into, but there's also a ripe batch of guidelines to familiarize...
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