Mobile Marketing Association appoints Preeti Desai as country manager
The Mobile Marketing Association (MMA)has announced the appointment of Preeti Desai as Country Manager in India, in order to strengthen the association's presence and commitment toward developing the...
View ArticleMeet SurePulse, The New Local Marketing Cloud
Digital marketing, says the team at Surefire Social, is more than just the business website. “To be successful and gain advantage over competitors,” the argue, “local businesses must track and react to...
View ArticleSocial Media 15 Minute Marketing Tips for Small Business …
Has this ever happened to you? Have you ever had those brief moments in your day where you have like 10-20 minutes and you're not sure what to do? You know those moments where you have just enough time...
View ArticleMobile Marketing Automation Pt V: The new customer engagement (webinar)
If you're not reaching, engaging, and monetizing customers on mobile, you're likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest...
View Article21 Compelling Social Media Marketing Stats You Can't …
You want to go where to people are, and millions of people are on social media. The more people know who you are, the more likely people will trust you. If you would like to know how to use social...
View ArticleLife of the Party: Comedians + Social Media = Marketing …
… Turriff – SMBP Student, University of Waterloo. If you have concerns as to the accuracy of anything posted on this site, please send your comments to Peter Carr, Program Director, Social Media for...
View ArticleMore businesses should trace the connection between calls and mobile marketing
Here's the stat you care about the most: more than half of the 32 million calls analyzed by the company were driven by mobile marketing activities. Now, correlate that with the all-too-common for...
View ArticleFacebook Marketing Partner AreaOne Expands to Beijing
“From Beijing we are now positioned to provide the most tailored marketing technology solutions and service for our Asian clients on Facebook and across the mobile marketing ecosystem through the...
View ArticleNew Infographic Highlights The Marketing Automation 'Revolution'
New Infographic Highlights The Marketing Automation 'Revolution' It's a term you hear often in the digital space today — marketing automation. And that's not going to change any time soon, says the...
View ArticleExpedia CMO Doctorow: 'Last touch' mobile marketing attribution is dead
If you're not reaching, engaging, and monetizing customers on mobile, you're likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest...
View ArticleHunting Millenials: Emojis In Mobile Marketing
Emojis can in no way replace written or spoken language, but they do augment it that works well for marketers to quickly engage consumers on mobile. That doesn't mean that everyone should suddenly jump...
View ArticleFetch, the Global Mobile Marketing Agency, Expands San Francisco Team With …
In 2014 Fetch is the fastest growing mobile marketing agency in Europe, ranked No.3 in the Media Momentum Awards 2014 which celebrates the Top 50 Growing Digital Businesses in Europe, and won Fastest...
View Article5 Social Media Marketing Tips for Business
Expectation: When tackling social media for business, it can be easy to assume that you'll have endless ideas for content and will be a publishing machine. Reality: More often than not, companies are...
View ArticleHow To Overcome The 3 Biggest Barriers To Mobile Marketing Success
The reality is that mobile marketing success is not predicated on any particular business segment's business model; any retailer can achieve significant revenue with mobile. Companies that impose these...
View ArticleSomething is Happening in Mobile Marketing
Hopefully it is reasonably apparent that having this technology available to mobile marketers can increase marketing effectiveness in a significant way. Even at the most basic level, at Swrve we've...
View ArticleWhat is the Future of Mobile Marketing?
Woman on Smartphone Mobile marketing is still very new, and although mobile brought in a number of new tools, like SMS, apps and augmented reality, it also brought in a new way of thinking about how to...
View ArticleWhat's In Your (Marketing) Wallet? Twitter Engagement is Up and Could Be a …
On the other hand, it also sounds like something your social media marketing consultant might ask, too. And we have answers. Or at least some. “According to a recently released Benchmark report by...
View ArticlePerion Announces the Expansion of Growmobile's Mobile Marketing Solution
The new engagement offering will allow mobile marketers, specifically mobile CRM managers, to increase conversions and customer spend while reducing churn, using a single, streamlined platform....
View ArticleWhat Startups Need to Know about Smartphones and Mobile Marketing in 2015
These days, it's more important than ever for businesses to have a mobile presence, for them to understand and reach their audience. Mobile marketing is the clear answer to one of the first orders of...
View ArticleGoogle Posts $3.9bn Q2 Profits | Mobile Marketing Magazine
Commenting on the results, Google CFO Ruth Porat said: “Our strong Q2 results reflect continued growth across the breadth of our products, most notably core search, where mobile stood out, as well as...
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