Brightstar Has a Gift for Global Mobile Network Operators | Mobile Marketing...
Under the sponsored data service, subscribers receive extra mobile data in exchange for engaging with marketers. Examples of engagement may include downloading and using apps, watching videos, trying...
View ArticleTo Catch Those Youngins, You Gotta Go Social | Mobile Marketing Watch
The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days. That's especially true when it comes...
View ArticleThe Big Issue: Brand Safety | Mobile Marketing Magazine
Every week this July, we've taken one of the four biggest issues in mobile advertising right now and examining them close up. With ad blocking, viewability and ad fraud already addressed, this final...
View ArticleYouTube Rolls Out VR-friendly 360° Ads | Mobile Marketing Magazine
The ads are supported by the Chrome and YouTube apps on iOS and Android and, although they're also available on desktop Google describes this as 'a truly mobile-first video ad product' due to the more...
View ArticleAnother Record Quarter for Apple | Mobile Marketing Watch
Another Record Quarter for Apple On Tuesday, Apple reported earnings for its third fiscal quarter of 2015. And while the numbers were impressive, if not record-breaking in some cases, shares of Apple...
View ArticleTune confirms acquisition of mobile marketing automation vendor Artisan Mobile …
Attribution analytics shop Tune confirmed the rumored acquisition of mobile marketing automation system Artisan Mobile this morning at its Postback 2015 conference in Seattle, Washington. “There's been...
View ArticleUpping the Ante with Mobile Marketing | RISMedia
Upping the Ante with Mobile Marketing. Interested in more details on this topic? Click here! By Keith Loria. upping_the_ante When transportation industry vet Maury Westerdale retired from Ford in the...
View ArticleTime to 'Tune' in: Mobile Marketing Automation Company Artisan Acquired …
“While we are still in early innings, the next wave of evolution in mobile marketing is about moving from point solution tools to an integrated suite. TUNE is in a great position to transform the tools...
View ArticleShares of Amazon Reach New All-Time Highs | Mobile Marketing Watch
Shares of Amazon exploded to the upside today, to the tune of 20% at one point this morning, reaching all-time highs on Wall Street. “The e-commerce giant said after the closing bell Thursday that...
View Article280m People Launch Apps 60 Times a Day | Mobile Marketing Magazine
Flurry graph 15 per cent of mobile users open apps on their device 60 times or more each day. That's according to a Flurry report focusing on this group, which it terms the 'Mobile Addicts'. There are...
View ArticleCan Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments …
Yes, Pop-up shops are going to take slightly more planning than mobile marketing tours as you will need time to set-up and break down, and eventually vacate but, when proper market research is...
View ArticleTop 3 mistakes of app developers – Mobile Marketing – BizReport
Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually...
View Article3 reasons this is a breakthrough year for mobile marketing
Next year, the balance will become mobile-dominant for one very profound reason: most consumers now spend more time peering at mobile screens than ones on their desktops. But that oversimplifies the...
View ArticleJourney Through Minefield Sparks Idea for Mobile Marketing Platform
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Duncan McCall, Co-Founder and CEO, PlaceIQ. A journey through a rugged, minefield-pocked terrain in remote...
View ArticleMobile Marketing Important To Advertisers, But Not Top Priority
More than half of both marketers and ad agency leaders said they viewed mobile marketing as a significant priority, but only a quarter of ad agency leaders and only a fifth of marketers said they...
View ArticleMobile Marketing Automation Pt V: Getting right time, right place right....
Join us for this live webinar on Thursday, July 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Right time. Right place. It's the mantra for the mobile age, and marketers who are leading...
View ArticleMobile marketing automation is one of the hottest areas of investment in mobile
Mobile marketing automation, the piece of the engagement pie that helps publishers understand who is in their app, what those users are doing, how they can communicate with those users, and how they...
View ArticleUnraveling the Mysteries of Mobile Marketing
Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions. Powering marketers'...
View ArticleMobile Marketing Becoming Advertisers' Top Priority
Mobile ad platform xAd surveyed marketing leaders worldwide about the use and receptiveness to mobile and location-based advertising in their regions. They received 574 responses. More than half of the...
View ArticleAustralian grown mobile marketing platform secures BetAmerica deal
Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint. BetAmerica offers digital...
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