Report: Location Targeting Critical Component of Today's Mobile Marketing …
July 28, 2015: A recent study conducted by xAd found that more than three-quarters of today's mobile marketing campaigns employ location targeting, with the ads also focusing on user's search behavior...
View Article3 Questions to Ask Your Next Social Media Marketing Partner
social media How To Use Social Media for Business … How To Use Social Media for Business · The Science of the Perfect LinkedIn Photo · Interesting Statistics for the Top 10 Social Media Sites · Go To...
View ArticleSocial Media for Business: Yes or No? | Brighthaus Marketing
We get asked frequently about social media. Does it work? Do I do it for my business? Which ones should I use? How much should I do? These are all great.
View ArticleWho's Winning Political Mobile Marketing – Democrats or Republicans?
As a Strategic Analyst for CallFire, I wanted to test and rank the top candidates in each party for the effectiveness of one of the newer forms of election marketing – mobile marketing. SMS has...
View ArticleSuja Juice Turns On Mobile Sales Spigot with Instagram Marketing
“Recognizing that Instagram is an important marketing channel for reaching mobile customers, Suja Juice partnered with Curalate to leverage its Like2Buy solution, enabling consumers to like a post and...
View ArticleUnraveling the Mysteries of Mobile Marketing
Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions. Powering marketers'...
View ArticleHow to Create Brand Memes for Social Media Marketing
How To Use Social Media for Business … Top 3 Free Content Curation Tools for Social Media · 5 Ways to Deal with Facebook's New Algorithm Change · How To Use Social Media for Business · Go To Social...
View ArticleThe five most important things to remember about mobile marketing
We live in a world where it's more difficult than ever to grab market share, and that's in part because it's so difficult to even grab attention share. Everyone is using multiple devices, sometimes all...
View ArticleIs mobile marketing part of your baby boomer plan?
When it comes reaching a more diverse consumer base, businesses all across Canada are setting their mobile marketing sights on baby boomers. By using specific mobile campaigns, small and large...
View ArticleMAD DEALS Offers Community-focused Mobile Marketing App For Small Businesses …
For business owners, Mad Deals provides unlimited communication and selling opportunities by leveraging mobile marketing to attract new customers and increase loyalty of existing ones. Mad Deals was...
View ArticleMobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential
The world of search marketing is changing quickly and advertisers need to stay alert to maintain their edge in a competitive market. The mid-year outlook provides an overview of the past year,...
View ArticleDutch mobile marketing firm iQU acquires TinyLoot and Target Gamers
Netherlands-based mobile marketer iQU has acquired two other mobile marketing companies TinyLoot and Target Gamers. In doing so, the Dutch company is assembling new ways to deal with the challenges of...
View ArticleMobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And...
WizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital and returning investor Accel...
View ArticleMobile Marketing Kudos: Frost & Sullivan Honors KeyPoint Technologies for …
KeyPoint Technologies has just been honored with a mobile product innovation award from Frost & Sullivan (F&S). “Keypoint has successfully plugged the gaps in conventional mobile marketing with...
View Article50+ Mobile Marketing Terms You Need to Know
Mobile marketing is a fairly new field with its very own lexicon and lingo. Becoming a mobile marketing master requires that you know the terms of the trade. From SoLoMo to SDKs, we're detailing all...
View ArticleMobile Marketing Leader Swrve Completes Most Successful Quarter to Date …
SAN FRANCISCO & LONDON–(BUSINESS WIRE)–Swrve, the mobile marketing technology company that pioneered the fast-growing mobile engagement marketing space, just completed its best-ever quarter and...
View ArticleEffective Mobile Marketing Award Deadline Extended
This gives you two extra weeks to complete your entry. You can find instructions on how to enter, tips on what makes a strong entry, and download the entry form here. Sponsored by Theorem, this year's...
View ArticleMobile Marketing Platform Leanplum Lands $11.6M Series B Funding
Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million. This round includes new investor Kleiner Perkins Caufield & Byers (KPCB), along...
View ArticleCash, hires, growth: Mobile marketing automation is heating up (even more)
Leanplum just closed almost $12 million in new funding today. Kahuna just finished hiring an all-star cast of new executive talent, including veterans of Salesforce, Cisco, and Zendesk. And another...
View ArticleDigital and Mobile Marketing Expert Rosa Alonso Joins D expósito & Partners
"We're proud and very happy to welcome Rosa Alonso, who brings unparalleled digital and mobile knowledge that will further enhance our strengths," said Expósito-Ulla. "Rosa has proven experience...
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