Guest Post: Next Level Mobile Marketing – Find and Connect to Your Audience …
A strong App Store Optimization strategy is the first step in a mobile marketing campaign that connects you to your ideal audience. App Store Optimization, or ASO, is the process of using app store...
View ArticleBack to School: Mobile Marketing a Must-Have this Year
Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost...
View ArticleGetting Started with Mobile Marketing
Email – email marketing is essentially a form of mobile marketing today. That's because so many people are using their phones as their primary email consumption method. So you should make sure your...
View ArticleMMA Invites Marketers Down Under to Enter Global Mobile Marketing Awards
MMA Invites Marketers Down Under to Enter Global Mobile Marketing Awards The Mobile Marketing Association is on the prowl and searching for the most innovative and effective marketers down under. The...
View ArticleSalesforce Marketing Cloud Turns Attention to Instagram
“Today,” the company's Scott McCorkle writes, “we are excited to announce that Salesforce is offering a whole new set of tools for marketers to engage with customers on Instagram across our suite of...
View ArticleRethinking Mobile Marketing: Evolving From The Device To The Experience
“Marketing” is a terrible word for the business of making connections. And in this age of cyber attacks, “mobile marketing” conjures up horrors of the ever more stealthy, privacy-invading, personal...
View ArticleSmarTone unveils Kiss mobile marketing platform with NFC payments and …
Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss...
View ArticleMobile Marketing Association forum to open in October
HA NOI (VNS)— The 2015 Mobile Marketing Association (MMA) Forum will be held in HCM City on October 30. The forum, titled, "Acquiring, Reaching and Engaging the Right Consumers with Mobile," will bring...
View ArticleMobile Marketing Agency PURPLEgator Catches New Agency Clients
Mobile-first digital agency PURPLEgator, a division of ATS Mobile, has snared several new customers in its grasp in the first half of 2015 including ALDI, Baylor University Hospitals, Citi Trends,...
View ArticleMobile Embrace acquires Vizmond Media to bolster mobile marketing
Mobile Embrace Ltd., a mobile marketing and payments company, Tuesday announced the acquisition of Vizmond Media, an online and mobile performance marketing business, for a total upfront consideration...
View ArticleLocation-Based Mobile Marketing, Advertising Bound to Grow, says New Technavio …
Location-Based Mobile Marketing, Advertising Bound to Grow, Says New Technavio Report Taco Bell would love nothing better than to offer you a coupon for a Triple Steak Burrito when you're just a block...
View ArticleMobile Marketing – Opportunities, Strategies, & Trends
This report provides detailed analysis of mobile marketing opportunities, trends, and innovation. Innovator360 capitalizes on its robust methodology, local market expertise, and proprietary indices to...
View ArticlePerion's Growmobile Previews Expanded Mobile Marketing Solution at Casual …
Growmobile provides the most complete mobile marketing solution for acquiring users and increasing their value, and each offering works in synergy with the other to maximize client performance and...
View ArticleOvercome these 3 common data barriers for mobile marketing success
As brands work to be more customer-centric, mobile has become one of the most critical channels to effectively acquire, engage, and convert customers into loyal brand advocates. According to research...
View ArticleMobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile Marketing Driving Back-to-School Digital Shopping Surge Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings of a...
View ArticleJoe Fields, Digital Marketing Associate – Onalytica – Sendible
What do you believe the benefits are of using social media for business? Social Media enables a business to engage with its customers and enhance its brand reputation. It also enables organisations to...
View Article5 brand-boosting mobile marketing platforms
The cross-channel marketing solution from the US software giant covers all major channels, including email, display, social and web experiences. It also includes a mobile marketing solution with two...
View ArticleDuo of unreleased iPhones unearthed by mobile marketing firm, iPhone 6c AWOL
Don't you miss the good old days when Apple brought to light just the one new iPhone model a year, making the work of tipsters and informants a breeze? To be perfectly honest, we're living much more...
View ArticleThe Noisy World of Social Media Marketing
Mobile has meant that guests only pop in for a moment at a time, see one or two people, then leave, returning again in a few minutes, when one of their friends shouts their name. Mobile emphasizes the...
View Article3 Ways to Use Mobile Marketing to Keep Customers Coming Back
The answer is simple: mobile marketing. Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always...
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