The state of mobile marketing in 2015
According to Ads24, there are more SIM cards than there are toothbrushes in South Africa. Today, we use mobile phones more than any other single media. And yet brands are only spending around 21% of...
View ArticleBudgeting For Mobile Marketing A Top Priority For 2015
The mobile market has grown at an astonishing rate and yet many businesses still have not budgeted for mobile marketing. While the overall mobile marketing budget has increased 17.5 percent, many...
View ArticleEnvelope, Please! Global Smarties Awards Releases Mobile Marketing Standouts …
They're creative trailblazers, the cream of the crop of mobile marketers, and now they're on the shortlist. The Mobile Marketing Association (MMA) just revealed its shortlist for the coveted 2015...
View Article3 Social Media Books that Will Help Your Online Marketing …
We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or for an organization.” The purpose behind all social media marketing, they add,...
View ArticleSimply the Best: 6 Great Mobile Marketing Campaigns
Creativity matters — but not just in marketing. According to a recent Forrester report, brands that invest in creativity throughout their company experience a boost in sales. Get inspired by these six...
View ArticleWebinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing...
Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization This week, the team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino...
View ArticleSE Asia leads in mobile marketing
SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer...
View ArticleWhy Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel
What the watch does represent is the blurring of lines between what have traditionally been seen as different "channels" by marketers. The addition of a connected watch potentially brings mobile...
View ArticleGrowmobile adds Instagram for mobile marketing
Growmobile is the division that handles mobile marketing and social streams for the Israel-based advertising software giant Perion. Through their platform, they allow marketers to use Perion's hundreds...
View ArticleSVG Media, Komli Media India merging to form mobile marketing giant
NEW DELHI: Digital media platform SVG Media today said it is merging Komli Media's India media business and global brand rights with itself to create India's largest mobile marketing company. The...
View ArticleMobile Marketing Will Grow 160 Percent, But Performance Issues Remain
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years. That's the upshot from a recent CMO Survey which...
View ArticleOnly A Week Left to Enter Our Effective Mobile Marketing Awards
All entries must be submitted to awards@mobilemarketingmagazine.com by 23:59 (BST) on Friday 4 September in order to be in with a chance of competing. If you haven't started on your submission yet, you...
View ArticleABC Financial and Textmunication Mobile Marketing Are Partnering Through …
SHERWOOD, AR / August 28, 2015 / ABC Financial, a leader in gym and facility management software and Textmunication ($TXHD), a leader in mobile marketing communications have partnered with a unique...
View ArticleMobile Marketing: Dial M for Launch
Think mobile first, of course. It seems such an obvious statement. Nonetheless, according to Manning Krull, director of technology at Neon, an FCB Health Company, it's a drum that needs to be banged,...
View ArticleAAT scoops two mobile marketing awards after a year of mobile innovation
At the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Technologies (AAT) and the Independent Media Group (IMG) were honoured with two prestigious awards for...
View ArticleThe humble text message is perfectly designed for mobile marketing
Let's rewind a little as the concept of 'mobile marketing' might need to be clarified. Mobile Marketing involves communicating with the consumer via a cellular handset. The mobile marketer will...
View ArticleSocial Media Marketing, Social Media Influence, Social …
In the event you would like an inexpensive Social Media: Social Media Marketing, Social Media Influence, Social Media for Business (Social Media, Social Media for Business, Social Media Marketing, …...
View ArticleRemerge, The Berlin-Based Mobile App Marketing Platform, Scores $3M Series A
Berlin's reputation as a hotbed of adtech entrepreneurship seems unstoppable as VCs continue to pile money in. The latest example is mobile app marketing platform Remerge. After raising $1 million in...
View ArticleMeasuring The Effectiveness Of Social Media Marketing
With such a vast consumer base, it's no wonder that 93% of marketers currently use social media for business reasons. But, despite widespread adoption, many still struggle with measuring the...
View ArticleSix Incredible Mobile Marketing Stats
It's no longer a case of asking whether mobile marketing is important, we know for sure it is. How do we say that? We don't, the statistics do. Advertisers are missing out on mobile advertising if they...
View Article