4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
As the founder and CEO of Moburst, a mobile–marketing agency, I often meet large brands that work hard to maintain their innovative edge but fail to include their mobile strategy in the process. And...
View ArticleApple's iOS 9 forces a dramatic rethink for mobile marketing
She said: "This is much more behavioural from a marketing perspective, and really drives that frequency of behaviour. "It's less focus on acquisition, and I'm not sure businesses are really up to the...
View ArticleHow to Future-Proof Your Mobile Marketing Strategy
There is no point in developing a mobile marketing strategy based on another brand's successful mobile efforts if that brand has nothing to do with your industry and does not share a similar audience....
View ArticleApple's iOS 9 to force a dramatic rethink about mobile marketing
CUPERTINO, CA: Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behavior-driven model for iPhone...
View ArticleCustomer Experience Is The New Mobile Marketing — Just Ask Apple
Mobile marketing, in the hands of a clever brand, has always been a way to serve customers better more than it has been an acquisition tool. That's not to say that engaging content can't be used...
View Article4 Ways to Incorporate Mobile Marketing into a Social Media Strategy
NEW YORK, Sept. 3, 2015 /PRNewswire/ — With approximately 7 billion mobile users at the end of 20141, mobile marketing presents a unique opportunity for small businesses to deliver unique brand...
View ArticleCindy Ratzlaff: Beginner's Guide to Social Media Marketing
So to everyone who has not yet jumped into the social fray to promote their business or service, here's my simple beginner's guide to using social media for business. I believe most businesses can...
View Article6 Tips to Create a Successful Mobile Marketing Plan
Mobile marketing can be a very effective tool when used correctly. However, it can be difficult to learn and may call for a lot of effort to create a great marketing plan. Here are some steps to create...
View ArticleWhy Mobile Marketing And Online Travel Marketers Should Go Hand In Hand
According to eMarketer's U.S. Digital Travel Metrics, 2013-2019, U.S. travelers will spend $168 billion in 2015 and $177 billion 2016 in online travel bookings. Add to that the fact that by the year...
View ArticleGrowmobile to Offer Free 15-Day Trial of Its Mobile Marketing Solutions
With the recent introduction of engagement capabilities, Growmobile is the first mobile marketing solutions provider to combine mobile user acquisition, mobile CRM engagement and social advertising in...
View ArticleNew Facebook Ad Strategies That Will Reinvent Your Mobile Marketing
Not only do 87% of Facebook users visit the social network on mobile devices, they spend an average of 21 minutes every day on the mobile app. As a result, marketers are using Facebook to reinvent...
View ArticleWherever they go, there you are: Geo-location mobile marketing automation …
Join us for this live webinar on Wednesday, September 23 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. With almost 200 million Americans owning smartphones, and those phones carried with...
View ArticleMobile marketing strategies limited by lack of app development
The report also claims that there are opportunities to extend mobile marketing strategies with app development. Certain functionalities — such as e-commerce in the case of retail brands, and test-drive...
View Article10 E-Commerce Marketing tricks you’ll regret missing
Today, driving maximum traffic and sales for your e-commerce website has indeed become a difficult mission. Its not that easy to woo your customers to a level that they choose to purchase your products...
View ArticleMobile Marketing: Make the Direct Connection
Ultimately, a dealer's mobile marketing strategy should be unique to his or her customers, but it shouldn't stand alone. It should be folded into the overall marketing plan to reap the greatest...
View ArticleRelive the Highlights from our Mobile Marketing Finance Summit
Our Mobile Marketing Finance Summit yesterday was a great success, with fantastic insights shared by every speaker and loads of energetic discussions at our round table sessions. If you weren't able to...
View ArticleTop Mobile Marketing Agencies Recommendations Ranked by topseos.com for …
NAPLES, FL, Sep 12, 2015 (Marketwired via COMTEX) — The ten best mobile marketing companies have been named by topseos.com for the month of September 2015. topseos.com provides businesses with ratings...
View ArticleComviva expects deals with 20 telcos for mobile marketing tech
Mobile value added services firm Mahindra Comviva expects to sign business deals with 20 telecom operators across the globe for its digital marketing product, interactive End-of-Call Notifications. In...
View ArticleNetsertive and Borrell Associates Look to Shift Mobile Marketing Into Gear
Netsertive and Borrell Associates Look to Shift Mobile Marketing Into Gear This week, Netsertive — a digital marketing intelligence company — released what it calls “Kick Automotive Co-Op Into High...
View Article4 Ways to Embrace Mobile Marketing Tech
mobile content marketing Technological progress has a cavalier way of turning successful business models into punch lines. Just ask Blockbuster, which went from ubiquitous to bankrupt in less than a...
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