Mobile marketing budget likely to rise by 25%: Study
It is encouraging to see however that those brands that have taken the leap are now learning to use mobile in innovative ways that integrate with other marketing activities, demonstrating mobile's...
View Article4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results
That's one of a handful of stats Google is releasing today in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing. Here are four of the most...
View ArticleThe Mobile Marketing Blind Spot: What Is It Costing You? [Infographic]
The rise of smartphones, larger mobile ads spends, and the increased usage of mobile “click to call” by consumers is creating a blind spot for marketers who need to show the full attribution picture of...
View Article7 steps to avoid for mobile marketing automation heaven
The tools and technologies that empower mobile marketing automation are only as good as the marketers that use them, and since the tools themselves are still relatively new to the market, there is a...
View ArticleMobile Marketing Startup Wants to Make Marketing 'Effortless'
Mobile Marketing Startup Wants to Make Marketing 'Effortless' This week, Chicago based mobile marketing startup Warbler officially launched. With offices in Chicago, London, and Melbourne, Warbler...
View ArticleVisit Eau Claire unveils new mobile marketing center to help promote the city
Staff said it took eight months to turn the mobile marketing center into a reality. The mobile marketing center cost Visit Eau Claire $150,000. They said the publicity it will provide will help the...
View ArticleB2B Mobile Marketing: 8 Ways to Attract Buyers
Nowadays you can't help but be struck by the fact that more eyes are tuned to mobile screens than actual surroundings. While that can be annoying if not downright rude if you're talking to someone, it...
View ArticleThe humble text message: Perfectly designed for mobile marketing
Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web. If one considers there are a...
View Articletopseos.com Reveals Ratings of 10 Best Mobile Marketing Companies for …
NAPLES, FL, Sep 26, 2015 (Marketwired via COMTEX) — The ten top mobile marketing firms have been named by topseos.com for the month of September 2015. topseos.com provides businesses with...
View ArticleGrowmobile to Showcase Its Mobile Marketing Solutions at Leading Mobile Gaming …
TEL AVIV, Israel & SAN FRANCISCO, Sep 28, 2015 (BUSINESS WIRE) — Growmobile, Perion's social and mobile marketing division, announced today that it will be showcasing its mobile marketing solutions...
View ArticleIn With the Old: Mobile Marketing for Seniors
There are many myths and misconceptions in marketing for the elderly that should be cleared up immediately. Brands often tend to overlook the over-65 demographic, believing that they aren't tech savvy...
View Article5 Mobile Marketing Trends
Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies. With smartphone penetration reaching 77 percent, according to a...
View Article5 Steps to Jump-Start Your Mobile Marketing
Recently, I overhead a dealership manager say, “We don't need mobile marketing. We do fine with email.” We had to break it to him that studies have shown more than 50% of email messages are now opened...
View ArticleMobile marketing tips for your holiday season campaigns
With the first full week of fall now behind us, holiday marketing season will kick into high gear. With many consumers — especially Millenials — using mobile devices more and more, mobile marketing...
View ArticleMobile marketing tips for your holiday campaigns
With the first full week of fall behind us, holiday marketing season will rev into high gear. And mobile is a marketing channel that should figure into most, if not all, holiday campaigns. Jess...
View ArticleWPP partners with Ozonetel to improve its mobile marketing offering
WPP's Communications agency tenthavenue has partnered with cloud communications telephony company, Ozonetel, to build the new version of Electra, the mobile marketing platform catering for developing...
View ArticleEvolving Systems Acquires Sixth Sense Media to Accelerate Move to Mobile...
"Evolving Systems' acquisition of Sixth Sense Media is strategic, enabling us to augment our industry recognized strength in real time activation and aggressively move into the high value space of...
View Article5 Ways Mobile Marketing Is Affecting Social Media
Fortunately, while B2B marketers are experiencing the growing pains and a sense of overwhelm that's prompted by new technologies, there is a way forward. I've put together five ways that mobile...
View ArticleMindshare Named Global Mobile Agency of the Year by Mobile Marketing Association
Mindshare, the media agency that is part of WPP, has been named Global Mobile Agency of the Year by the Mobile Marketing Association. Mindshare won 7 awards across multiple categories and clients in...
View ArticleIs mobile marketing destined to be deleted?
The Salesforce 2015 State of Marketing report found that 46% of marketers are using some form of mobile marketing (SMS, push notifications, mobile apps) this year, compared with 23% in 2014. Two of the...
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