Can the Versatility of Mobile Marketing Stretch to B2B?
Now one of the most obvious tools of choice for those advertising or communicating with the average consumer, mobile has transformed the marketing landscape with the ability to reach consumers on the...
View ArticleMobile Marketing and the Future of E-Commerce
E-commerce is a growing and important global market, driven largely in part by increased adoption and use of mobile devices. A report from mobile marketing software provider OtherLevels examines the...
View ArticleEverything you knew about mobile marketing has changed (webinar tomorrow)
Rochlin refers to the binary relationship with mobile that marketers have relied on till now — a limited way of thinking about mobile driven by the desire to influence intent when consumers are out in...
View ArticleHow to Shake a Negative Brand Image Using Mobile Marketing
The mobile revolution has made it clear to brands what an amazing platform it is for them to reach consumers and communicate their ideals, message and values. But as is usually the case with new...
View ArticleWelcome to the New-look Mobile Marketing Magazine
Over the past few months, we've been working hard to create a more functional platform that will make it easier for users to access the content of the site in its entirety – our news, research, videos,...
View ArticleWhy companies need to embrace mobile marketing
With mobile overtaking desktop as the main way of accessing the internet, brands have new opportunities to reach their customers on their preferred platform. Mobile technology company Zumobi has...
View ArticleThe importance of embracing mobile marketing
Mobile technology company Zumobi has produced an infographic looking at the opportunities for brands to harness the power of mobile content marketing strategies. The headline figure is that mobile use...
View ArticleAccuWeather VP Presents Keynote at 6th Annual Mobile Marketing Summit NY
AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at...
View ArticleThree-quarters of Dutch advertisers use mobile marketing
Around three-quarters of Dutch advertisers (76%) use mobile channels, such as mobile websites, QR codes or apps, and almost half see the smartphone as the marketing channel of the future, according to...
View Article5 Key Components of a Solid Mobile Marketing RFP
This becomes especially important in choosing a mobile analytics and marketing solution. There are a number of particular data needs, analytics functionality, built-in marketing tools, and other specs...
View Articletopseos.com Announces Ratings of 10 Top Mobile Marketing Firms for September...
NAPLES, FL–(Marketwired – September 19, 2015) – The independent authority on internet marketing, topseos.com, has named their rankings of the 10 best mobile marketing companies in the search engine...
View ArticleAuto brands and data driven mobile marketing
Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location. There...
View ArticleSocial Media Advertising Myths Busted – Business Marketing
Tags:Infographic, Social media for business, Social media marketing · Facebook · Twitter · Google+ · Linkedin · Pinterest. Social Media Advertising Myths Busted [INFOGRAPHIC] 5 out of 5 based on 1...
View ArticleBeacons in black cabs – is mobile marketing misfiring?
Beacons were introduced to the world in a blaze of glory back in 2013. At the time, they were being hailed as the saviour of personalised proximity marketing at scale. Fast-forward to 2015 and I can't...
View ArticleMobile Marketing Association reveals shortlist for first Indonesian awards
Singapore, September 22, 2015 – The Mobile Marketing Association (MMA) today unveiled the awards shortlist for the first edition of the MMA SMARTIESTM Indonesia Awards, featuring 35 shortlisted...
View ArticleHow brands and retailers can improve their mobile marketing efforts
There is little doubt that the rapid growth of mobile computing poses a major challenge for marketers. Google reports that mobile searches surpassed desktop searches in the United States for the first...
View ArticleMobile Marketing Strategy Spend Increases, Results Remain Elusive
Building an effective mobile marketing strategy is still foiling companies, even as many plan to increase mobile spending. A recent CMO Survey report found that mobile marketing currently accounts for...
View ArticleReport: Operating Systems May Influence Mobile Marketing Success
As more marketers develop mobile apps to drive their initiatives, the “Mobile App Advertising Trends” report from Kenshoo has found that their efforts are resonating with the audience. The study,...
View ArticleMobile Marketing, Location, and Attribution
Smart marketers will embrace mobile. They'll deliver useful, relevant brand messages with context, driving more customers to store, more eyeballs on the season premiere, or increase purchase of their...
View ArticleStartup Gives Mobile Marketing That Old College Try
Eighty-seven percent of millennials always have their smartphone at their side, day and night. Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing...
View Article