5 fundamentals you can't ignore with mobile marketing automation (webinar)
However, when you're talking about mobile marketing automation (MMA), that improved speed also brings high-quality results. MMA is all about eliciting data that your marketing team can use to make...
View ArticleHow can you solve your mobile marketing problem?
What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. A quick show of...
View ArticleMastering mobile marketing: the power of push and SMS
With consumers checking their mobile devices more than 150 times a day, smart marketers know that mobile marketing is increasingly essential to the marketing mix. At least 79% of smartphone owners are...
View ArticleHow To Keep Your Mobile Marketing Fresh
We've all had it happen. You download an app and suddenly you're getting hit with what feels like the exact same message over and over. Maybe it's announcing a discount. Maybe it's trying to get you to...
View ArticleTHE MOBILE MARKETING CASE STUDIES REPORT: How mobile tech can improve marketing
In BI Intelligence's upcoming Mobile Marketing Case Studies Report, we'll explore how marketers are successfully leveraging both messaging platforms and a wide range of newer mobile technologies, like...
View ArticleLegacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing
Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing There's an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of...
View ArticleStartups are key for mobile marketing success – insights from the MMA 2015...
The Mobile Marketing Association's sixth Asia-Pacific Forum wrapped up in Singapore this week, with a focus on the latest mobile shopping trends across Asia and the rise of startups as key fronts for...
View ArticleCitrix Taps New Chief Marketing Officer
Citrix announced Tuesday in a statement shared with MMW that Tim Minahan is joining its executive team as chief marketing officer. Minahan will be “responsible for leading and evolving the Citrix...
View ArticleHow SMBs can use mobile marketing to grow their business
Today's consumers are using their mobile phones and handheld devices to engage with organisations so much that it would be foolish for small business owners to ignore the market opportunity. But that...
View ArticleHyperlocal mobile marketing startup FirstHandle looks to expand into eight...
FirstHandle, a hyper-local mobile marketing startup that offers offline deals, is looking to establish presence in top eight cities in the next year and is targeting over five lakh customers in six...
View Article[Mannes on Marketing] The Growing Importance of Mobile Marketing
Mobile devices, such as cell phones and tablets, quickly have become an ever-present part of daily life for just about all of us. We have grown so accustomed to the convenience of being able to use...
View ArticleTHE MOBILE MARKETING CASE STUDIES REPORT: How mobile tech can improve marketing
In BI Intelligence's upcoming Mobile Marketing Case Studies Report, we'll explore how marketers are successfully leveraging both messaging platforms and a wide range of newer mobile technologies, like...
View ArticleLegacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing
Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing There's an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of...
View ArticleStartups are key for mobile marketing success – insights from the MMA 2015...
The Mobile Marketing Association's sixth Asia-Pacific Forum wrapped up in Singapore this week, with a focus on the latest mobile shopping trends across Asia and the rise of startups as key fronts for...
View ArticleSocial Media Marketing Training Course: Boosting your …
… game plan for social media; The basics of social media for Search Engine Optimization; Social media analytics; Social media tools; Twitter advertising; Facebook advertising; The benefits of using...
View ArticleHas Black Friday Marketing Infiltrated Your Thanksgiving?
Effective marketing of the digital variety, say experts. And now, as Black Friday inches closer, marketers have begun sending a record number of mobile messages, emails, and SMS entreaties out to...
View ArticleFollow the Effective Mobile Marketing Awards Tonight
It's our sixth year of holding the Effective Mobile Marketing Awards, and this year has seen the highest quality of entries yet, with companies battling it out in 34 different categories, including...
View Article2015 Effective Mobile Marketing Awards: And The Winners Are…
Walkers, Jaguar, Lloyds, Virgin Holidays, The Guardian, Specsavers and John Lewis were among the brands who celebrated wins at this year's Effective Mobile Marketing Awards. The winners were unveiled...
View ArticleEffective Mobile Marketing Awards 2015: The Photos
Last night we held the 2015 Effective Mobile Marketing Awards Ceremony, celebrating the industry's very best work from the last year. Winning brands included the likes of Jaguar, Domino's Pizza, The...
View ArticleMini-Conference on Mobile Marketing and
DCU Business School in conjunction with the Business Innovation Platform, the DCU Ryan Academy, IC4 and Microsoft wishes to invite you to The Helix at Dublin City University on Tuesday, December 1st...
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