Hyperlocal mobile marketing startup FirstHandle looks to expand into eight...
FirstHandle, a hyper-local mobile marketing startup that offers offline deals, is looking to establish presence in top eight cities in the next year and is targeting over five lakh customers in six...
View Article[Mannes on Marketing] The Growing Importance of Mobile Marketing
Mobile devices, such as cell phones and tablets, quickly have become an ever-present part of daily life for just about all of us. We have grown so accustomed to the convenience of being able to use...
View ArticleBing Takes Big Steps into Mobile Marketing with SEO Updates
In its latest attempt to bring new users to an oft-forgotten platform, Bing announced two large updates. The first brings new image integration for Bing ads, while the second update brings Bing firmly...
View ArticleAustralia ranked fourth most innovative in APAC mobile marketing report
In the study, released by the Mobile Marketing Association in partnership with marketing information service Warc, found 34% of participants listed Australia as the country making the most innovative...
View ArticleDisplay Advertising Days Numbered? Study Says Mobile Marketing Will Cause It …
Display Advertising Days Numbered Study Says Mobile Marketing Will Cause It to Fall It's not just in western markets, but also now in Asia Pacific that expert observers are predicting the fall of...
View ArticleVarious Ways Towards Mobile Marketing Success
Mobile Marketing Worldwide Since you have decided that you are going to get into mobile marketing, you are going to want to know what it takes to be successful. The thing about mobile marketing is that...
View ArticleThe Mobile Marketing Platform Problem with Programmatic
Mobile is indisputably the next big marketing platform. As eMarketer predicts, US mobile programmatic ad spending will reach $9.33 billion by the end of this year and account for 60.5 percent of total...
View ArticleSMS Marketing – A Blast from the Present
When mobile truly reached the mass market in the late 1990s and early 2000s, using text messages for marketing purposes was a no-brainer. Sure, the lack of brains deployed led to the mobile ecosystem...
View ArticleHow to get the most from your mobile marketing strategy
In 2014, mobile data traffic alone was almost 30 times greater than that of the entire internet in 2000. In accordance with Black Friday sales, mobile traffic made up 52.1 percent of all online usage...
View ArticleBDO USA Survey: Mobile Marketing is the Key to Unlocking Omnichannel's Fullest …
BDO USA Survey Mobile Marketing is the Key to Unlocking Omnichannel's Fullest Potential According to the findings of a new BDO USA survey shared with MMW, the number of retail chief marketing officers...
View ArticleBessie Lee, Sean Rach, Damien Cummings among new Mobile Marketing Association …
… new members reflected the MMA's “pivotal role” in leading the mobile industry. “Asia represents massive potential for the global mobile marketing industry, and I am excited to work alongside these...
View ArticleRestaurants may benefit from VMob's mobile marketing analytics
Microsoft Corporate Vice President James Phillips, who heads the company's new business applications, platform and intelligence team, commented, "One of our pioneering partners in the practical...
View Article6 Local Mobile Marketing Tips
NEW YORK, Dec. 4, 2015 /PRNewswire/ — Developing a mobile marketing strategy for your small business allows you to discover an abundance of ecommerce opportunities and provides unique brand experiences...
View Article10 mobile marketing themes to look out for in 2016
As we enter 2016, marketers can expect the demand for such to increase. With just a few weeks left in 2015, it's time once again for my annual marketing predictions for 2016. Given that we all operate...
View ArticleMobile marketing firm names CEO
Mobile marketing firm names CEO. By: Business Observer. December 08, 2015. SARASOTA — Mobile marketing firm MobileBits Holdings Corp. named interim CEO Kent Kirschner its permanent chief executive....
View ArticleVMob Touts Big News for its Personalized Mobile Marketing Analytics
VMob Touts Big News for its Personalized Mobile Marketing Analytics VMob, a cloud-based personalization platform built for retailers and QSRs, shared some big news with MMW in recent days. The company...
View ArticleThe seven deadly sins of mobile marketing automation
Get critical tips on how mobile marketing automation is giving forward-thinking companies the competitive edge in mobile. Join the CMO of RetailMeNot Marissa Tarelton and VB analyst Stewart Rogers as...
View ArticleWebinar: What Can Mobile Marketing Automation Do For Your Omnichannel Strategy?
Wednesday Webinar How to Evolve Beyond Broadcast Push Notifications This week, the MMA outlined an eagerly anticipated webinar scheduled for Thursday that you may want to register for if you haven't...
View Article9 things you should know about the mobile marketing landscape — right now
With mobile marketing, there's not much time for trial and error. VentureBeat dove deep into mobile trends and best practices to uncover exactly what you need to do nail down your mobile marketing fast...
View ArticleDon't Be Remote With Your Mobile Marketing
If your marketing efforts have recently fallen on hard times, what will you be doing about that as the calendar turns soon to 2016? While many traditional forms of marketing still work to this day, you...
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