Shaking Up Mobile Marketing: 3 New Strategies to Know
Most Millennial and teens actively ignore mobile marketing that unfortunately has not kept up with their behavior or preferences. Banner-like ads follow them on mobile games, and content created...
View ArticleINFOGRAPHIC: The Top Hotel Marketing Trends of 2016
“Whether it's spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff. “This past year has seen a slew of changes to...
View ArticleWhy and How You Should Prioritize Mobile Marketing in 2016
For what seems like years now, marketers have extolled the virtues of mobile marketing, as increased smartphone usage and technological advancement have made it easier for brands to access a global...
View ArticleUsing Mobile Marketing To Improve Your Business's Visibility
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn't...
View ArticleAdam Marchick's Kahuna Builds Mobile-First Marketing Platform
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Adam Marchick, Co-Founder and CEO, Kahuna. Adam Marchick, co-founder and CEO of mobile marketing platform Kahuna...
View ArticleMobile Marketing Trends in 2016 Help Small Businesses Optimize Their Marketing …
With five times as many mobile phones as computers, mobile presents a new opportunity for businesses to open a new marketing channel. Not only can businesses consider creating mobile apps as a way to...
View ArticleJonas Fitness Partners with Mobile Marketing Solution, Textmunication
Jonas Fitness®, the leading club management software and billing services provider to the health and fitness industry has integrated with Textmunication, a leader in mobile marketing communications,...
View ArticleIndustry Heavyweights Offer 2016 Mobile Marketing Strategies at NRF Retail's …
Industry Heavyweights Offer 2016 Mobile Marketing Strategies at NRF Retail's BIG Show On Tuesday, in-mall mobile retail solution provider StepsAway today offered “key mobile trends on maximizing...
View ArticleTexting Your Customers: 3 Tips for Mobile Marketing Success
At first, consumers were hesitant to open up their text message inbox to marketing messages — a 2012 survey by the U.K. Direct Marketing Association and Velti found that only 33 percent of Americans...
View ArticleFive Mobile Marketing Trends for Emerging Markets in 2016
Five Mobile Marketing Trends for Emerging Markets in 2016 The following is an exclusive guest contributed post from Vadim Rogovskiy, the CEO of Clickky. While 2016 begins, it is time to outline the...
View Article6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business — or too difficult to execute? These eye-opening mobile marketing facts...
View ArticleHow to Maximize Your ROI With Mobile Marketing In 2016
Demonstrating ROI from mobile marketing is key to winning over decision-makers in your company and securing organizational investments for this channel. But the mobile strategies your organization has...
View ArticleMobile Marketing: Trends and Tools for 2016 – By Dale Carr
iOS 9 introduced support for ad-blocking for Safari's mobile browsers. There's far more strategy to their decision, but in short, ad blocking does not impact apps. In fact, Apple encourages app usage...
View ArticleDon't Underestimate the Importance of Mobile Marketing
We've all known for a while that mobile is growing enormously, but the numbers surrounding mobile usage are staggering and form a strong argument about the power of mobile marketing. For example, time...
View ArticleDoes Mobile Marketing Produce Measurable ROI for Small Business?
Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the...
View ArticleMessage received: are businesses neglecting the humble SMS for mobile marketing?
One of the first and most groundbreaking features of the mobile phone, SMS truly revolutionised the way we communicate. Still a cornerstone feature of every mobile on the market today, the use of the...
View ArticleBig Viking Games Acquires Mobile Marketing Startup Gallop Labs
Gallop Labs, a startup that helps mobile publishers identify and make money from valuable users, has been acquired by one of its customers, Big Viking Games. In the press release announcing the...
View ArticleMobile marketing tips from CMOs who are killing it (webinar)
But, says Zucker, just a year and a half into their mobile marketing transformation, they're still basically a startup, still looking for the best and most relevant ways to reach the audience they know...
View ArticleMobile Marketing Coming to Virtual Reality?
According to a new report from VRJournal, marketing – mobile and otherwise – may be on the precipice of the age of virtual reality. Citing new data from eMarketer, it seems marketing is ready for the...
View Article2016 Mobile And App Marketing Trends
By Thomas Husson. In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile...
View Article