Smith Micro, Zonetail Hone in on Contextual Mobile Marketing in Hospitality Apps
Smith Micro, Zonetail Hone in on Contextual Mobile Marketing in Hospitality Apps. To combat the scourge of mobile spam while more effectively engaging customers through mobile in the hospitality...
View ArticleEvents & Social Media Intern – Mobile Marketing
Since 2005, Mobile Marketing has specialised in the delivery of mobile marketing & technology news and research, and has become an established host of professional mobile marketing events,...
View ArticleThe Top 5 Mobile Marketing Trends for Political Ads
Mobile can also draw voters to specific events by informing them of upcoming rallies. During events, political mobile marketers should use geofencing technology to capture unique device IDs to later...
View ArticleWhy Retention is More Important Than Acquisition for Mobile Marketing
Most marketers see increased acquisition as a sign of a growing app, but it's user retention that will define your app's success in the long run. Here's why retention is more important than acquisition...
View ArticleFeb 19 Webinar: Top 5 Mobile Marketing Tips for Rocking Your 2016 Strategy
Feb 19 Webinar: Top 5 Mobile Marketing Tips for Rocking Your 2016 Strategy. On February 19th, a webinar sponsored by TUNE promises to serve up the top 5 mobile marketing tips for rocking your 2016...
View ArticleMubaloo Acquired By IPG Mediabrands As Marketing Agencies Compete For Mobile …
Mubaloo, the UK-based award-winning enterprise mobile consultancy and app developer has announced it has been acquired by IPG Mediabrands, a London-based agency which buys advertising space and runs...
View Article45 Phenomenal Email and Mobile Marketing Stats
Mobile email marketing lags consumer adoption. Email is increasingly mobile. The number of mobile email users rose 22% last year and is projected to grow another 23% in 2016. In the second quarter of...
View ArticleMeredith Digital Leveraging Demographic Data For Content Marketing
simplereach1 With dollars continuing to pour into content marketing, publishers are looking to develop better insights for their brand partners into who their content is reaching and how it is...
View ArticleAnvil Media Scores Mobile Marketing Innovation & Excellence Award
In 2015, Anvil received an Innovation & Excellence in Mobile Marketing. In the past 12 months, Anvil has also received recognition for quality of service delivery from marketing industry...
View ArticleSmith Micro, Zonetail Hone in on Contextual Mobile Marketing in Hospitality Apps
Smith Micro, Zonetail Hone in on Contextual Mobile Marketing in Hospitality Apps. To combat the scourge of mobile spam while more effectively engaging customers through mobile in the hospitality...
View ArticleEvents & Social Media Intern – Mobile Marketing
Since 2005, Mobile Marketing has specialised in the delivery of mobile marketing & technology news and research, and has become an established host of professional mobile marketing events,...
View ArticleTop Tips to a Better Mobile Marketing Experience
Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of...
View ArticleOp-Ed: How to Build a Following with Marketing Campaigns on Instagram
Instagram has risen to the top of the list as one of the 'best social media marketing tools' with an amazing 400 million users to date. Instagram allows you to connect with your audience by putting...
View ArticleMobile Marketing Helps Businesses Stand Out
The Town of Petrolia is hoping to put local businesses on the map by focusing on 'micro-moments' and mobile–marketing. During a presentation at Victoria Playhouse Petrolia Friday, Google representative...
View ArticleMobile Marketing Soars to New Heights
When Maury Westerdale, a veteran of the Ford Motor Company, started On The Move Inc., in 1992, the Dearborn, Mich.-based company gave professionals in various fields (including real estate) the chance...
View ArticleTUNE and Flipkart Partner for Mobile Marketing Success
TUNE today announced its partnership with Flipkart, India's leading e-tailer and a global example of the future of mobile commerce, for the TUNE® Marketing Console, the leading enterprise platform for...
View ArticleMobile Marketing: Moving From M-Commerce to In-Store Engagement
The term “mobile marketing” registers differently for consumers, retailers and brands. For consumers, the phrase is synonymous with delivering almost-instant gratification while shopping online or via...
View Article5 Dos and Don'ts of Mobile Marketing Automation
Marketing has a come a long way and has seen a number of changes, with mobile marketing being the most transformative one. Due to the wide channel that mobile is, marketers are increasingly adopting...
View Article5 Questions You Should Answer If You Want Your Mobile Marketing to Work
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with...
View ArticleSeven Crucial Strategies For Mobile Marketing Success
I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best friend, and I know I'm not alone. According to a 2015 Bronto...
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