3 Emerging Trends in Mobile Marketing
It seems like it was just last year that the mobile revolution hit us. Thought leaders wrote about the need for marketers to become mobile friendly – and fast. Search algorithms were about to change,...
View ArticleFetching New Customers Has Never Been This Easy With Mobile Marketing
Whenever it's the Holidays or any Black-Friday season, it gets to be clear that mobile phones and the way of communication are the leaders of the marketing techniques. Shoppers in all parts choose to...
View Article15 Stats That Will Make You Rethink Your Mobile Marketing Strategy
It's time to rethink the mobile experience in the digital age. Despite the options to engage — social, text, email, apps, etc. — your customers are still calling. Check out 15 stats from Invoca's new...
View Article5 Ways to Improve Your Social Mobile Marketing Strategy
Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Mobile phones are no longer solely...
View ArticleNew Mobile Marketing Tool Comes to Japan
Word Cloud "Mobile Marketing" transcosmos announced today a new partnership with Repro Inc. and will begin handling “Repro.” a mobile app geared marketing tool developed and provided by Repro Co. As...
View ArticleRetail Proximity Marketing Giant Gains More 'Intelligence' in Retail
Retail Proximity Marketing Giant Gains More 'Intelligence' in Retail. ShopAdvisor, a leader in retail proximity marketing, analytics, and mobile shopping, recently acquired Retailigence. If you're not...
View ArticleMobile marketing mix tape: More hits, fewer flops (webinar)
If confusion is a natural state for you these days in a marketing role, you're in good company in this hyper-fragmented, mobile-dominant world. Get some much-needed clarity at our upcoming webinar and...
View ArticleApplift's Rohan Patil Talks About Mobile Marketing In India !
The need of the hour was an efficient technology to aid the mobile marketers for smooth operation and thus came Berlin's AppLift. AppLift is an advanced mobile media buying platform enabling marketers...
View ArticleHow to engage and acquire with mobile marketing
If your marketing plan doesn't include mobile, then your marketing plan isn't done. Did you ever leave home in the morning without your mobile phone or your wallet? My guess is that if you forgot your...
View ArticleMobile marketing strategy isn't a bolt-on to existing strategy
According to Forrester Research, 200 million smartphones are in use in the U.S. today, so the mobile opportunity is real. That's the good news. The bad news is that many companies have yet to harness...
View ArticleSean Kelley Tapped to Teach Session on Advanced Mobile Marketing Methods at …
Sean Kelley Tapped to Teach Session on Advanced Mobile Marketing Methods at iDate L.A.. MMW learned today that Ticonderoga Ventures, Inc. is confirming that Sean Kelley will speak at the 44th iDate...
View Article4 Ways to Make Your Mobile Marketing Stand Out
Today's mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started....
View ArticleOpinion: 4 Mobile Marketing Tools to Engage C-Store Customers
The convenience-store market in particular has the chance to move away from traditional marketing methods and implement more strategic approaches through mobile marketing. Instead of focusing on...
View ArticleNo Money Marketing Comes to NFC-Powered Vending Machine Solutions
Microtronic will also incorporate its award-winning e-vending mobile payment and marketing solution into oti's CONNECT 3000. This will allow vending consumers to download the e-vending mobile app and...
View ArticleMarfeel Named a Gartner 2016 Cool Vendor in Mobile Marketing
BARCELONA, Spain–(BUSINESS WIRE)–Marfeel, a mobile ad technology provider that continuously elevates the way publishers create, optimize, and monetize mobile websites, has been named a Cool Vendor in...
View ArticleScenario Of Mobile Marketing in India
Mobile phones have become an integral part of today's life. But while most of us are only acquainted with this from the consumer or user's point of few, there's a deeper revolution brewing. Devices and...
View ArticleTop Programmatic Marketing Platform Gets Political
Late last week, Rocket Fuel Inc. — a leading Programmatic Marketing Platform provider — confirmed to MMW that Amanda Whiteman, Director of Strategic Accounts, will speak at Campaigns & Elections'...
View Article2016 Mobile And App Marketing Trends
By Thomas Husson. In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile...
View ArticleHere's How Neuroscience Can Help Improve Mobile Marketing
Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to...
View ArticleKahuna trims more staff, aims its mobile marketing tech at enterprise customers
He said the company's strategy is to be the “ExactTarget of the mobile era,” citing the Salesforce-owned company that previously dominated the industry for email marketing. He said Kahuna supports...
View Article