3 smart mobile marketing trends to watch
As stakeholders in the advertising and marketing sectors reorient their strategies to the new mobile-first reality, it's crucial for them to keep an eye on the most impactful trends in the mobile...
View ArticleStudy: Location-Based Marketing Becoming 'Essential' to Remain Competitive
Study: Location-Based Marketing Becoming 'Essential' to Remain Competitive. Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights,...
View ArticleStudy: Few Marketers Using Mobile Marketing Strategies
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of...
View ArticleDeep Linking Is The Sleeping Giant Of Mobile Marketing
Until recently, mobile users had to visit a Web site's home page and search within the site to find the content they needed. Given that 90 percent of our time is spent in apps — and they represent the...
View ArticleTwice as Nice: Harte Hanks Samsung Partnership Wins Mobile Marketing …
Twice as Nice: Harte Hanks Samsung Partnership Wins Mobile Marketing Innovation Award… Again. Harte Hanks helped Samsung grab attention and build engagement when the company launched its Galaxy Note 4,...
View ArticleMobile Marketing Budgets To Grow Across Online And Offline Channels
According to a study by RetailMeNot, retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing dollars into...
View ArticleThe latest and greatest in mobile marketing
One of the challenges of mobile marketing has been the devices' smaller screen size, which limits messaging options. This is becoming less of an issue in recent years as smartphones are getting bigger...
View ArticleMobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal
star According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will now result in an automatic...
View ArticleSailthru Acquires Mobile Marketing Automation Platform Carnival.io
Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation platform for global...
View ArticleSailthru Acquires Mobile Marketing Automation Platform Carnival.io; Extends …
NEW YORK–(BUSINESS WIRE)–Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation...
View ArticleMMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location …
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology. This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are...
View ArticleMobile marketing innovator JUSTPALM.com launches sponsored group call
JUSTPALM.com this week announced that it is adding sponsored group call to its list of mobile marketing services. Patrick Palmi, CEO of JUSTPALM.com, explains: “Our flagship sponsored call marketing...
View ArticleSailthru Acquires Leading Mobile Marketing Automation Platform
Sailthru Acquires Leading Mobile Marketing Automation Platform. Sailthru, a Customer Retention Cloud for top retail and media companies, announced that it has acquired Carnival.io, a mobile marketing...
View ArticleCaesars Entertainment Announces New Marketing Deal
Caesars Entertainment Announces New Marketing Deal. Our sister site mGamingWatch reported this week that Atlantis at Paradise Island Resort and Casino in The Bahamas has announced a new partnership...
View ArticleMillions being wasted as the mobile marketing gap remains dangerously wide...
That's a serious amount of money being spent on marketing. How much of this is being dedicated to mobile? More than half of those respondents are putting 26 percent or more of that entire budget toward...
View ArticleDeepTarget Touts New Mobile Targeted Marketing Solution
DeepTarget Touts New Mobile Targeted Marketing Solution. DeepTarget Inc. confirmed to MMW this week the extension of its partnership program with industry leading software and marketing solutions...
View ArticleRetail Marketers Plan to Invest More in Mobile Marketing
RetailMeNot, Inc., a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All...
View ArticleWhy Marketing Is Going Native in a Mobile World
Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook's Audience Network details how native advertising is the future of mobile marketing. (And since we know...
View ArticleSuccess with Mobile Marketing by Following These Three Concepts
2015 has been dubbed as the year of mobile marketing. It's still to early to tell what 2016 will be known for, but digital marketers will positively make mobile marketing a priority this year. To start...
View ArticleSMS Mobile Marketing Company Qwikon Inc. Announces New Ownership
SANTA CRUZ, Calif., April 20, 2016 /PRNewswire/ — Qwikon Inc., a national SMS mobile marketing company, has announced the sale of the company to new Chief Executive Officer, Andria Cambridge. Qwikon is...
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