Here's How Neuroscience Can Help Improve Mobile Marketing
Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to...
View ArticleWednesday Webinar: Everything is Changing in Mobile Marketing
Wednesday Webinar: Everything is Changing in Mobile Marketing. Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the...
View ArticleHere's How Neuroscience Can Help Improve Mobile Marketing
Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to...
View ArticleHow small to midsize businesses can benefit from mobile marketing
Who knows the most about a local market's opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds...
View ArticleMobile Marketing Isn't Just For Apple Devices
And that's before we even look at mobile-specific vehicles such as apps, social channels like Instagram or SnapChat, or the current darling of the mobile marketing world: text messaging, either via SMS...
View ArticleTUNE and Flipkart Partner for Mobile Marketing Success
TUNE today announced its partnership with Flipkart, India's leading e-tailer and a global example of the future of mobile commerce, for the TUNE® Marketing Console, the leading enterprise platform for...
View ArticleMobile Marketing: Moving From M-Commerce to In-Store Engagement
The term “mobile marketing” registers differently for consumers, retailers and brands. For consumers, the phrase is synonymous with delivering almost-instant gratification while shopping online or via...
View Article5 Dos and Don'ts of Mobile Marketing Automation
Marketing has a come a long way and has seen a number of changes, with mobile marketing being the most transformative one. Due to the wide channel that mobile is, marketers are increasingly adopting...
View Article5 Questions You Should Answer If You Want Your Mobile Marketing to Work
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with...
View ArticleSeven Crucial Strategies For Mobile Marketing Success
I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best friend, and I know I'm not alone. According to a 2015 Bronto...
View ArticleHere's How Neuroscience Can Help Improve Mobile Marketing
Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to...
View ArticleSCORE: Be a mobile marketing master
The ubiquitous smartphone: always at hand, keeping us connected with news, information, entertainment, family and friends. Pew Research reports that nearly two-thirds of Americans own a smart phone....
View ArticleMobile Marketing Is Changing the Game: Here's How to Get Caught Up
But getting into the realm of mobile marketing is difficult. If you don't fully understand it, you may be tempted to put it off. By doing so you are risking the future of your business. Thankfully,...
View ArticleNew Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and …
LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — The Mobile Marketing Association (MMA), the world's leading global non profit trade association focused on accelerating the transformation of...
View ArticlePlanning Your Mobile Marketing Strategy
In this edited excerpt, Bly offers experienced tips on creating and implementing mobile marketing tactics that work. When you set about integrating mobile into your marketing plan, you should begin...
View ArticleKahuna Mobile Marketing Index: Smart Messaging Doubles App Retention
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna, the leader in marketing...
View Article2016 Mobile Marketing Tips For Cloud Services
Mobile marketing is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind. Why? Because 70...
View ArticleAdobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: MWC
Adobe had a lot of news for video marketing pros at the Mobile World Congress in Barcelona, Spain. For starters, it announced that Primetime, its platform for multiscreen TV content and advertising,...
View ArticleYour 2016 Mobile Marketing Playbook
In recent years, over thirty billion phone calls were made to businesses from mobile searches. According to independent research advisor, BIA/Kelsey, that number is projected to increase by more than...
View ArticleIs Mobile Marketing Automation the Next Hot Tech Segment?
"Mobile marketing automation" — it has a nice ring to it. It's a new and growing industry and could be great investment opportunity…or not. Getting in on the ground floor of a new industry set to pop...
View Article