Getting the most from your mobile marketing spend
Mobile devices have fundamentally changed the way people do everything from communicate to read the news. Mobile marketing reflects the new ways consumers buy products and services – and the changes...
View ArticleKahuna trims more staff, aims its mobile marketing tech at enterprise customers
He said the company's strategy is to be the “ExactTarget of the mobile era,” citing the Salesforce-owned company that previously dominated the industry for email marketing. He said Kahuna supports...
View ArticleMobile Marketing – Stats to Focus Your Email Marketing Strategy
Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is still important, it...
View ArticleMobile Marketing Tips for 2016
By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company...
View ArticleOi Brazil launches innovative Gemalto SmartApp mobile marketing solution
Mobile World Congress, Barcelona, Spain – February 23, 2016 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Brazilian mobile operator Oi, with near y 50...
View ArticleOi launches mobile marketing channel with Gemalto in Brazil
The mobile marketing channel is optimised for smartphones offering rich multimedia content to improve customer engagement and monetise the opt-in database. When paired with Gemalto's SIM-based LinqUs...
View ArticleMarketing Movers and Shakers: Perk.com Teams with Celltick
Marketing Movers and Shakers: Perk.com Teams with Celltick. Perk.com Inc., a cloud-based mobile rewards platform provider, recently announced that it has entered into a partnership with mobile...
View ArticleKahuna Announces Layoffs While Focusing on Mobile Marketing Tech for …
Kahuna, a company in Silicon Valley, which provides businesses with automated and personalized mobile-optimized marketing solutions, has announced 18 layoffs. This was another jolt for the company as...
View Article3 Critical Reasons You Need Mobile Marketing For Your Small Business
Marketing consultants will march in to your office and help deploy a mobile marketing strategy – the heart of which is making your website mobile friendly. Everyone says you need Mobile Marketing… But...
View ArticleTop 5 tips to rock your 2016 mobile marketing strategy (webinar)
Recently John Koetsier, mobile economist at Tune and Jason Allen, VP of digital at Gamestop, got together for a CMO Roundtable to discuss Tune's recent comprehensive study on mobile marketing lessons...
View ArticleFiksu Finds Missed Mobile Marketing Opportunities
Fiksu On Tuesday, the latest Fiksu Indexes published revealed that there was a great opportunity in January for marketers to reach app users. At $2.78, the cost to acquire a loyal user dropped 34...
View Article3Feathers Mobile Marketing and its founder's 1962 Mack B61 desk
3Feathers Mobile Marketing founder Norm Blanchard, based near Nashville, Tenn., has in his office space what might be the most unique desk that I've ever seen. The trucker-designer-company owner saved...
View ArticleModern Casino Marketing Webinar: Register Now
Marcus Yoder on Mobile Apps to Entice Millennials to Casinos On March 8th, 2016, mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an...
View ArticleResponsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]
According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24 percent more clicks than brands not using...
View ArticleSMS Marketing: What NOT To Do
Think about it like this: you worked hard for customer opt-ins, so don't give them a reason to opt out. If you don't have something valuable to offer (a coupon, exciting news, something that you only...
View ArticleMobile Marketing Is Core to Businesses in India
According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand managers—believe that mobile marketing is core to their business. And nearly as many (68%) said they...
View ArticleWhat the Data Says About Your B2B Mobile Marketing
We've been hearing for the last few years about the growing importance of mobile. As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers...
View ArticleMinding the Gap: How In-Store Mobile Marketing is Reaching Across Generations
While it is speculated that older generations are more removed from technology than their younger counterparts, recent findings from the report “Local Mobile Trends Study” by the Local Search...
View ArticleHow to be More Effective with Mobile Marketing
Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop computer. Businesses have understood this and have...
View ArticleMarketers Are Failing to Create Trust, Value in Mobile Marketing
Though marketers are prioritizing mobile marketing and increasing their budgets, they are failing to establish good connections with consumers. And that could be a fatal flaw, because unless marketers...
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