US mobile marketing budgets grow
"Leaders in retail marketing have been increasingly investing more in digital media through mobile channels, and attribution capabilities are helping them to better understand the real net positive...
View ArticleMobile Marketing Words To Know
Whether you just started to get the hang of email marketing, or you became a pro back in the 90's, you'll notice mobile marketing is not dramatically different from email marketing. It's like learning...
View Article3 Practices for Successful Mobile Marketing
Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance...
View ArticleRetailers' mobile marketing budgets jump as silos tumble
Hoping to better take advantage of mobile's influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to...
View ArticleRetail Marketers Set to Put More Moola into Mobile Marketing in 2016
According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout...
View ArticleA Guide To Mobile Digital Marketing
Although you might understand the importance of having a mobile marketing strategy, you might be stumped on exactly what changes you need to be making to accommodate today's mobile-heavy world. Most...
View ArticleCEIR Report Attendee Technology Profile Mobile Marketing Trade Shows
"The study indicates that the mobile marketing wave is upon the business-to-business industry today. The pervasive use of digital devices while attending an exhibition offers the organizer a tremendous...
View ArticleMobile Marketing 101 For Service Businesses
With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off...
View Article(VIDEO) Mobile Marketing Shortens Purchase Journey: Light Reaction's Elken
BARCELONA — Advertising no longer has to drive interest to an eventual sale – today, it can help complete the sale immediately, even on mobile, says an ad-tech chief focused on improving mobile...
View ArticleMobile Marketing Matters More Now Than Ever in India
According to a new report from eMarketer, mobile marketing is growing at a rapid pace in India. The report in question posits that marketers in “India already see mobile as a key part of their...
View ArticleI'm ready to start mobile marketing! Now what?
RonCariker One of the first questions asked when a dealer starts to implement a mobile strategy is “How do I get the word out to my customers to join?” Building your mobile database can seem daunting...
View ArticleBuyagift.com and OpenMarket Incentivise Repeat Purchase with Mobile Marketing
LONDON–(BUSINESS WIRE)–Buyagift.com, the UK's leading gift experience provider, has successfully run a seasonal SMS trial campaign with OpenMarket, the global leader in enterprise mobile engagement....
View ArticleHear From KiTTi, RoosterMoney and Mondo at the Mobile Marketing Finance Summit
The Mobile Marketing Finance Summit kicks off a week today, and we are looking forward to keynote presentations from KiTTi from Santander, Mondo, and RoosterMoney. Below are some of the highlights you...
View ArticleOn the Menu: Email and Mobile Marketing [Infographic]
We've talked in-depth about how to build a solid email program, and we've also talked about the importance of having a mobile-friendly website. But what about mobile apps for restaurants? Do you still...
View Article6 Questions From Small Businesses About Mobile Marketing
Just this week I had a question from a small business owner looking at mobile marketing. The gentleman was an inspirational speaker, and he was wondering how to use mobile marketing for his business....
View ArticleSuccessful Mobile Marketing Campaigns: Tips For Small Businesses
And what about the fact that mobile ads have a redemption rate 10 times higher than that of traditional coupons? So, how can you harness the power of text marketing to make it work for you? Here are...
View ArticleHow Can Small Businesses Get Started With Mobile Marketing?
One of the great benefits of mobile marketing is that it can actually make your other marketing initiatives more effective. Linking it to social is a key benefit. Keeping up with all that is happening...
View ArticleMobile Marketing: Incredible Growth, Intense Competition
Mobile marketing is growing at a rapid pace in India. This is not surprising considering that the country is seeing an accelerated growth of smartphone usage. A recent report by eMart Solutions...
View ArticleMobile Marketing Trends that Marketers Should Look out for in 2016
In today's overly-digitalized world, we rely on our mobile devices to be the beacons of social interaction, information gathering, and work endeavors. Indeed, nothing has had such a profound effect on...
View ArticleApp Annie picks up mobile marketing analyst AppScotch
Mobile specialist App Annie has purchased another analytics firm in an effort to boost the accuracy and reach of its data. Marketing analyst AppScotch is the third such company picked up by App Annie...
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