The 10 Minute Mobile Marketing Strategy for Small Business
But to get the biggest bang for your buck, I highly recommend planning out what you want to say to your customers and prospects. When it comes to mobile marketing, you only get 160 characters…So,...
View ArticleOp-Ed: 5 Actionable Tips for Growth Marketing
The following is a guest contributed post by Lena Shaw, Director of Marketing & Growth at LeadGenius. When your outbound marketing strategy is firing on all cylinders, you know it. Your sales force...
View ArticleHow Fashion E-Commerce Brands Use Mobile Marketing Personalization
It's not enough in 2016 for E-Commerce companies to have an app that's a direct replica of their website. E-Commerce brands that are winning the battle of in-app purchases right now are creating a...
View ArticleCause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
Running a social media strategy and a mobile marketing strategy isn't all that different from hosting a house party. Marketers (and their brands) can play the role of any number of guests: the...
View ArticleSMS Marketing Campaign Planned for Wayne Dyer Inspired eBook
SMS Marketing Campaign Planned for Wayne Dyer Inspired eBook. Is mobile marketing the future of publicity pushes in the publishing world? We're about to find out. According to an announcement this week...
View ArticleLowe's, Bloomingdale's take wacky approaches to mobile marketing
The retail mobile challenge today, especially when trying to interact with the youngest of consumers, is not merely what a message says or even how it looks. It's giving shoppers concrete reasons to...
View ArticleForrester Finds Good 'Vibes' in Mobile Marketing
Forrester Finds Good 'Vibes' in Mobile Marketing. A new report from Forrester Research, Inc. includes Vibes, a mobile marketing company, as a vendor in three mobile marketing technology categories:...
View ArticleVIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony
Casino Marketing Earlier this month, our sister site mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony. In the presentation, attendees...
View ArticleThree Mobile Marketing Trends That Are Dominating 2016
Mobile usage today is far more than just a trend. It's a fundamental shift in how we interact with the Internet, and it's happening so quickly, there's no time for sitting still or thumb-twiddling. As...
View ArticleFive Mobile Marketing Strategies to Enhance Lead Generation, Impact Customers …
Imbue your mobile marketing strategy with mobile media. Videos viewable on mobile devices can be uploaded, shared, sourced and rated. While some platforms may restrict mobile use, most video formats...
View ArticleDeep Linking Is The Sleeping Giant Of Mobile Marketing
Until recently, mobile users had to visit a Web site's home page and search within the site to find the content they needed. Given that 90 percent of our time is spent in apps — and they represent the...
View ArticleTwice as Nice: Harte Hanks Samsung Partnership Wins Mobile Marketing …
Twice as Nice: Harte Hanks Samsung Partnership Wins Mobile Marketing Innovation Award… Again. Harte Hanks helped Samsung grab attention and build engagement when the company launched its Galaxy Note 4,...
View ArticleMobile Marketing Budgets To Grow Across Online And Offline Channels
According to a study by RetailMeNot, retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing dollars into...
View ArticleSMS Marketing Campaign Planned for Wayne Dyer Inspired eBook
SMS Marketing Campaign Planned for Wayne Dyer Inspired eBook. Is mobile marketing the future of publicity pushes in the publishing world? We're about to find out. According to an announcement this week...
View Article3 smart mobile marketing trends to watch
As stakeholders in the advertising and marketing sectors reorient their strategies to the new mobile-first reality, it's crucial for them to keep an eye on the most impactful trends in the mobile...
View ArticleStudy: Location-Based Marketing Becoming 'Essential' to Remain Competitive
Study: Location-Based Marketing Becoming 'Essential' to Remain Competitive. Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights,...
View ArticleMobile Marketing Strategy? What Mobile Marketing Strategy?
According to a new report from Forrester, mobile marketing strategies are still surprisingly difficult to come by. “Although marketers know mobile is a strategic imperative, the vast majority still...
View ArticleEmojis in Mobile Marketing, T-Shirt Industry Exploding
“Brands shouldn't be looking at emojis as the singular driver of a consumer's action — open rates, engagement rates, etc.,” says Marissa Aydlett, VP of marketing at Appboy, in an interview with Venture...
View ArticleHow ad blocking will affect mobile marketing
Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau's D.E.A.L., The New York Times' ad blocking approach and at Mobile World Congress last month in...
View ArticleSocial Media Marketing Trends Point To Increased Mobile Marketing Campaigns To …
With five times as many mobile devices as computers, marketers have to adapt their marketing strategies, particularly their social media marketing strategies, to meet the demands of potential...
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